FIRST – Best in Sports named Sportsbook Supplier of the Year at EGR LatAm Awards 2025

FIRST – Best in Sports has been named Sportsbook Supplier of the Year at the EGR LatAm Awards 2025, marking its fourth major industry win this year and reinforcing its status as a fastest-scaling sportsbook provider in Latin America and beyond.

The award recognises FIRST’s "outstanding" contribution to regulated markets in the region, from powering over 35 brands in Brazil to expanding into Peru, Mexico, and Argentina with its localised sportsbook engine.

With a product stack designed specifically for the realities of LatAm, FIRST offers operators proprietary odds, real-time automation, payment integrations, and UX built around local behaviour and mobile-first play, all supported by a team of 500+ experts across three continents.

Tom Light, CEO of FIRST – Best in Sports, said: "Awards don’t move markets – product does. But this win validates that our focus on engineering speed, localisation, and scalability is exactly what our partners need. We’ll keep building what others can’t and delivering results the market can’t ignore.”

With regulatory momentum building across LatAm and operators increasingly competing on product, not just presence, FIRST continues to pursue a performance-driven approach that, according to the company, aims to translate innovation into measurable commercial impact.