SOFTSWISS to assemble and gift sports car live at SiGMA Central Europe 2025

Online gaming technology provider SOFTSWISS plans to celebrate the launch of its 100th iGaming brand in 2025 with a live sports car build at SiGMA Central Europe, marking what it calls the first full vehicle assembly ever staged on an iGaming expo floor.

The three-day showcase will see professional mechanics construct an Alfa Romeo 4C Launch Edition at Stand 4015, transforming the booth into a pit-stop-style workshop. The completed car will be presented to the SOFTSWISS client behind the 100th brand launched on its platform. The ceremony is set for Nov. 6 at 13:00 CET.

“We believe every milestone is a shared success. Launching 100 new brands this year within the SOFTSWISS ecosystem shows the trust our partners place in us,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “This car represents precision, collaboration, and speed — the very values that define both racing and iGaming.”

“But more than that, this live build is a statement: we don’t just talk about innovation, we put it on display – in motion, in real time, and in front of the entire industry.”

The live build aims to demonstrate how racing technology parallels the architecture of SOFTSWISS’s own systems, including real-time analytics, scalable platforms, and automation. Attendees will be able to participate in parts of the assembly.

In addition to the car build, SOFTSWISS will unveil the 2026 iGaming Trends Report, produced in partnership with NEXT.io. The report, to be launched on Nov. 5 from 12:00 to 16:00 CET during the iGaming Trends Marathon at Stage 2, will analyze technological advances, regulatory developments, and market trends shaping the year ahead.

The four-hour programme will feature keynote sessions and panel discussions on issues such as player engagement, regulatory change, platform scalability, and AI-driven operations. Pre-registration for early access to the full report is now open.