FanDuel Sportsbook debuts first ad starring Blake Griffin for Amazon Prime video partnership
FanDuel Sportsbook has launched its first creative ad spot for its partnership with Amazon Prime Video, starring NBA legend and NBA on Prime analyst Blake Griffin.
The spot, titled “Back In The Game,” was created with Arts & Letters Creative Co. and features Griffin in a lighthearted return-to-the-game moment. Set in the bar from FanDuel’s ongoing Play Your Game campaign, Griffin calls bartender Luis Guzmán to ask, “Am I ready to play again?”
A second ad, “Blake’s Big Ideas,” featuring Griffin and Guzmán, will debut next.
This campaign follows FanDuel’s recent partnership with the NBA and WNBA on Prime Video, which named FanDuel the official odds provider and introduced new interactive features like personalized Bet Tracking.
The partnership aims to make live sports viewing more interactive and engaging for fans nationwide.
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