Play’n GO launches games in land-based casinos through Genting partnership

iGaming content provider Play’n GO has brought its portfolio of online casino games to land-based casinos for the first time, marking a milestone in the company’s 20th anniversary year. 

The launch comes through a partnership with global casino operator Genting, which has developed a new cabinet, BOOM Slots, exclusively for its properties. An initial batch of 13 Play’n GO titles, including popular online slots Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100, and Buildin’ Bucks, is making its land-based debut.

Play’n GO’s games have already been trialed at Genting’s Resorts World Casino in Birmingham, UK, and the rollout is now expanding to over 30 Genting casinos across the country, including London’s largest casino, Genting Stratford, with full deployment scheduled for December.

Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO, said: “This is a historic day for Play’n GO and the culmination of a vision that both Genting and Play’n GO share – to bring the best of online casino content and features to casino floors worldwide.

“Play’n GO’s mission is to ‘create innovative and entertaining gaming experiences everywhere’. We are excited to expand the definition of ‘everywhere’ to include land-based casinos for the first time.”

“The vision for our new land-based business is distinctly Play’n GO flavoured – ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future. We think there is an opportunity for 10s of thousands of cabinets featuring Play’n GO content globally,” he said.

“Genting has been a brilliant partner throughout this project, and we’re looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it's a success.” Törnqvist added.

Stuart Armstrong, Product Director at Genting, said: “Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer.”

“Play’n GO’s reputation in the industry is second to none, and through this partnership we’ve been able to witness firsthand their agility and innovation to help bring this product to life,” Armstrong said.

“We know from our trial period that Play’n GO’s well known online casino content is attractive to players in land-based spaces too, and we can’t wait to roll this out to all of our UK properties soon,” he added.