"DATA.BET is constantly innovating, finding ways to add value without compromising the stability of what we already provide"

At SBC Summit Lisbon 2025, DATA.BET stepped onto the floor with a clear message: esports may have been the company’s launchpad, but its ambitions now span the full breadth of sports betting. With its first offline showcase of a complete sportsbook solution since launching in May, the provider is positioning itself as a flexible, innovation-driven partner for operators across multiple verticals.

From live betting tips and fast markets to turnkey API and SPA integrations, DATA.BET is highlighting how its technology can enhance engagement and retention across both esports and traditional sports. Speaking with Yogonet on the second day of the event, Ivan Jovevski, Senior Sales Manager, shared insights on growth priorities, regional strategies, and what operators can expect from the next stage of DATA.BET’s expansion.

What are your main goals for participating in this edition of SBC Summit, and how does the event fit into your broader growth strategy?

For us, SBC Summit is one of the most important events of the year. It’s not only about forging new partnerships but also about strengthening existing ones. In terms of networking, building contacts, and exploring new ways to expand our business, this is the most valuable event for us.

So far, the experience has been very positive. The people attending, whether visitors or exhibitors, are exactly the type of partners we’re looking to engage with. After just a day and a half, I can already say it has been successful, and everything that comes next will only add more value.

DATA.BET is well established in esports and virtual sports. Why did you decide to expand into traditional sports betting, and how do you see that shaping the company’s future?

It wasn’t an overnight decision. Our experience building robust data models for esports naturally led us to ask whether we could do the same for traditional sports. Developing this vertical required a long period of research, building, and testing. We wanted to be sure that, before going to market, our traditional sports product would be just as strong as our esports offering.

Now, by combining esports, virtual sports, and traditional sports, we’re showing how seriously we take product development and our ambition to strengthen our market presence.

With a broader portfolio, how do operators typically integrate these verticals, and what opportunities emerge from offering a “full package”?

The advantage is seamless integration. For operators already using our esports solutions, adding traditional sports is as simple as switching it on. They can immediately choose the markets and coverage they want.

We also offer everything through our API and SPA/iFrame solutions. While sportsbook platforms often prefer API for flexibility, the SPA is ideal for casino operators without an existing sportsbook. It gives them access to our full offer—risk management, trading, widgets, bet builders—with an integration that usually takes less than a month.

Can you highlight some of the features currently being offered by DATA.BET, such as Bet Builder, fast markets, and widgets, and their impact on engagement?

Absolutely. Features like the timeline widget provide data even in regions with limited internet bandwidth, helping players make informed betting decisions. The Bet Builder allows players to create more personalized bets, which naturally drives engagement.

Our fast markets—new markets that open every 3–5 minutes during live games—add excitement and keep players engaged throughout a match. These features, across esports and sports, increase both engagement and retention.

Which markets are you prioritizing right now, and how does your offer adapt to local preferences?

We approach every discipline with the same level of commitment, whether it’s a major football league or a smaller esports title. Localization is a big priority, so we make sure local leagues and competitions are covered with the same profitability and quality as global ones.

Currently, Latin America is a major focus, especially Brazil, where esports (particularly Counter-Strike) is very popular. Europe remains a key market too. Interestingly, we’ve also started gaining traction in Africa, which shows that our traditional sports solution works well in regions we hadn’t initially targeted.

This is your first offline presentation of the complete sportsbook solution since its launch in May. What message do you want attendees to take away, and what’s next for DATA.BET?

The key message is simple: we offer betting that works. Our solution is reliable, fully functional, and flexible enough to adapt to the specific needs of any client. At the same time, we maintain high-quality risk management and trading, which keeps the product profitable and attractive to operators.

Looking ahead, we’re continuing to expand our offer. We’re developing player props for specific sports and adding new bet builder features tailored to local markets in Europe and Latin America. Our product team is constantly innovating, always finding ways to add value without compromising the stability of what we already provide.