Lonzo and LiAngelo Ball join Betr in equity deal, new podcast venture

2025-09-23

Reading time 2:18 min

Gaming and media business Betr has announced a new partnership with basketball star Lonzo Ball and his brother, basketball player and rapper LiAngelo Ball. The brothers will bring their podcast to the Betr Media family, where it will be rebranded and is slated to launch this fall, timed for the NBA season.

The show will release 40 episodes per year, each running 45+ minutes, with Lonzo hosting from Cleveland and on the road, and LiAngelo joining from Los Angeles when not with his brother.

The podcast will now be a guest-driven show with a new tone and focus that blends sports and pop culture "with the unique Ball family dynamic." Lonzo and LiAngelo will host diverse figures for conversations around sports, pop culture, the Ball family dynamic, and music.

This new format will give the Ball brothers an opportunity to further spotlight their personalities and invite a number of A-list guests, Betr said. The show will feature conversations around sports, lifestyle, and music, including Lonzo's pursuit of an NBA title with the Cavaliers, LiAngelo's rap career, sports predictions, and more.

"We're excited to partner with Betr. We've watched what Jake and the team have been building from a media perspective, and we believe it is a perfect fit for us," said Lonzo and LiAngelo Ball. "We're looking forward to taking our podcast to the next level and giving our fans exciting conversations from some of the biggest names in sports, media, and culture throughout the basketball season."

"What Betr is doing with its gaming products is just as impressive, simple, fun, and built for fans like us, and we're proud to be part of that growth," the brothers added. "Betr Picks is the best fantasy pick 'em app on the market, and Betr Arcade is an innovative new product we are excited to help expand."

As part of the partnership, the Ball brothers will also become equity partners in Betr. They will make appearances in organic Betr media content, such as attending Jake Paul fights, and will also create paid content to support the recently revamped Betr Gaming product.

To maximize reach, the Ball brothers will leverage their existing YouTube subscribers and social following, where Lonzo ranks among the top five most followed NBA players.

"This is a landmark addition to the Betr Media family and a perfect proof point of why we're the most disruptive and innovative brand in sports gaming. Lonzo and LiAngelo are cultural icons with authentic voices, massive reach, and cultural relevance, making them an ideal fit for our platform," said Mike Denevi, Head of Media at Betr.

"Together, we're going to co-create one of the biggest sports shows in America, building on the foundation of our long-form IP successes like BS with Jake Paul, Talk Tuah, Twin Talk w/ Haley and Hanna Cavinder, and Nickals and Dimes, while continuing to lead the industry in short-form and social dominance."

Betr Media is a sports betting media brand featuring over 7.3 million followers, 4 billion impressions, and 209 million engagements across its social channels since publicly launching in August 2022.

In its first year, Betr Media was awarded Best Sports Betting Content in the sports media industry at the 2023 Hashtag Sports Awards and was also nominated for two other awards, including Best Original Content for the Company's flagship franchise BS w/ Jake Paul and Best Use of Gamification for the Company's Betr Ticket contest. The company won the Hashtag Sports Award for Best Sports Betting Content for a second consecutive year in 2024.