1xBet brings affiliates together at Legends of the Game Party at SBC Summit Lisbon

Under psychedelic visuals and live performances, 1xBet’s Legends of the Game event in Lisbon brought affiliates, brand partners, and industry executives together for a night that combined networking with entertainment.

The event took place on September 16 at La Distillerie as part of the SBC Summit.

Organizers redesigned La Distillerie into what was presented as a “Game Creator’s Workshop,” with exaggerated designs, living statues, and distorted shapes evoking the art of Salvador Dalí. Each room offered a quest, and participants who collected all four aces gained access to the Hall of Legends, where the main program unfolded.

Inside the hall, former footballer Claude Makélélé met with attendees, shared stories, signed autographs, and posed for photos. 1xBet Strategic Advisor Simon Westbury also attended the event.

Music group Boney M performed several of its well-known hits at the party, including Sunny and Daddy Cool. Guests also watched live shows by other performers throughout the evening.

The company used the event to showcase the 1xBet Affiliate Program through its flagship initiative, 1xPartners, which has been in operation for nine years and has more than 500,000 participants in 150 countries. According to 1xBet, the program provides lifetime commissions of up to 50% from referred players, support from dedicated managers, access to over 250 payment methods, and regularly updated promotional materials.

Experienced affiliates are offered VIP conditions and additional tools for scaling their businesses, while beginners have access to entry-level opportunities. Attendees were also given the opportunity to connect directly with 1xBet Partners and company managers to discuss potential collaborations.

1xBet has been active in the betting and gaming industry for 18 years. Its platform, available in 70 languages, provides sports betting and casino games to more than 3 million monthly players.

The company’s partnerships include FC Barcelona, Paris Saint-Germain, Serie A, FIBA, Volleyball World, and CAF.

Launched in 2016, 1xPartners has grown into a global program recognized by industry honors such as the IGA, SiGMA Awards, and SBC Awards.