Entain introduces new betting tools, faster withdrawals, and regional features

Entain has introduced a range of product updates across the UK, US, and Brazil as part of its ongoing innovation strategy.

The rollouts include faster withdrawals, expanded betting tools, live same-game parlays, mobile performance upgrades, and localized features designed for specific markets.

The company reported that 90% of withdrawals are now processed within one minute. Meanwhile, its proprietary Football BetBuilder has driven an 80% increase in pre-match turnover and doubled its share of turnover to 12% in markets where the product is available.

Entain also launched an In-Play BetBuilder that allows customers to create bets during live games using real-time Opta data.

In the US, BetMGM—Entain’s joint venture with MGM Resorts—launched live same-game parlays for MLB and NFL in partnership with Angstrom, with NBA expected to follow. The app now includes Live Player Props, real-time bet tracking on Apple devices, in-app research tools, and cash-out functionality during games.

In the UK, Ladbrokes and Coral customers are using a new Quacca Bar feature that allows them to build, edit, and place multiple bets without leaving the app. According to Entain, more than 60% of bets on those platforms are now placed through Quacca Bar.

In Brazil, Entain has added Fantasy Markets, AccaBoost, in-play football BetBuilder, and Stats Pro, a data hub with advanced football insights, including expected goals (xG) and live bet tracking.

The company continues to expand its gaming portfolio, releasing 150 new titles per month, with 20% available as early-access or exclusive games. Its rewards system has recorded 40 million coins redeemed to date.

“Our Sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond,” said Satty Bhens, Chief Technology Officer at Entain. “From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernising our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.”

Entain said its advancements are supported by continued investment in its central technology stack, which powers brands across multiple markets, including the UK, BetMGM in the US, Brazil, Austria, Spain, Greece, and Canada. The platform is built around four areas—sports, gaming, marketing, and player account management—and is designed to enable localized product development and cross-market scalability.