New launches for casino operators

NOVOMATIC gears up for multi-vertical showcase at G2E 2025 Las Vegas

2025-09-16
Reading time 2:02 min

NOVOMATIC will introduce a range of cabinets, game content, and management systems at the Global Gaming Expo (G2E) 2025 in Las Vegas, with several debuts aimed at the North American market.

The company will stage the US debut of the DIAMOND X 1.55J Quattro, a cabinet featuring a 55-inch J-curved UHD display, TouchDeck interface, and integrated sound system. It is designed for deployment in four- and six-bank configurations as a centerpiece on the casino floor.

NOVOMATIC will also present its V.I.P. X series, which includes the V.I.P. X Royal 1.85, V.I.P. X Dream 2.43/3.43, V.I.P. X Lounge 2.32, and the V.I.P. X Galaxy 2.65. These machines are built with large UHD screens, lighting features, and seating intended for extended play. The V.I.P. X Galaxy features dual 65-inch displays, a swiveling TouchDeck, and a “Viper” lounge chair.

On the content side, NOVOMATIC will highlight RISING TREASURES, a multi-feature suite on the NOVO LINE platform combining Free Games, Xtra Spins, and Prize Upgrades. The company will also debut ULTRA BOOST LINK 3 Treasures, which incorporates a three-pot bonus mechanic and reel-matrix feature. Additional releases include XTENSION LINK Evolution and Piggy Prizes – Wish of Riches.

NOVOMATIC Americas noted continued traction in Puerto Rico’s Street Market segment and said it is prioritizing localized game content for Street Market VGTs through its “Street Smart” initiative.

“Our focus is clear: deliver innovation that performs. The cabinets we are launching, the content we are expanding, and the systems we are advancing are all designed to give operators a tangible advantage on their floor. At G2E, we’re not just showing products – we’re showing a strategy built for lasting operator profitability,” said Jakob Rothwangl, Managing Director, NOVOMATIC Americas.



Novomatic's Thomas Schmalzer

According to Thomas Schmalzer, the Vice President of Global Sales and Product Management at NOVOMATIC AG, the company aims to present its entire range of innovations at the expo, covering both hardware and content.

“At G2E 2025, we are showcasing the full breadth of NOVOMATIC’s innovation power – from cabinets with iconic design to premium game content and future-ready systems. What makes our portfolio stand out is not only the visual and entertainment value, but the way it consistently translates into strong performance for our customers,” he said.

The company’s portfolio at G2E will also include Novo Unity Pro, an Electronic Table Games (ETG) platform that allows players to access live, automated, and virtual games such as roulette, baccarat, poker, and blackjack through a single terminal.

For systems, NOVOMATIC will feature NOVOVISION, its Casino Management System (CMS) designed with modular applications for cashless gaming, analytics, player tracking, and loyalty programs.

Founded in 1980, NOVOMATIC AG Group operates in about 45 countries and exports products and solutions to more than 130 countries. It runs more than 1,400 electronic and regular casinos, along with terminals via rental models. The group offers a portfolio spanning land-based gaming, management systems, cash management, online and mobile gaming, social gaming, lottery, and sports betting solutions.

The company’s G2E 2025 showcase will be at booth #1259 in Las Vegas.

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