Relum: "We don’t want to be a fire-and-forget aggregation — we want to build long-term relationships that benefit all parties"

Relum is heading to SBC Summit Lisbon 2025, where the company will showcase its rapid growth, expanding portfolio, and innovative engagement tools. With over 22,000 games from 270+ providers, Relum has quickly established itself as one of the industry’s leading aggregators, while also securing a nomination for Aggregator of the Year at the SBC Awards.

In this interview with Yogonet, Razvan Haiduc, Chief Product Officer at Relum, discusses the company's objectives for Lisbon, its approach to standing out in a competitive aggregation space, the tools driving engagement and retention, and its vision as regulation and innovation reshape the iGaming landscape heading into 2026.

Relum is exhibiting at Stand C312 this year. What are your main objectives for SBC Summit Lisbon 2025, and how do you plan to showcase your latest innovations to attendees?

Relum is relatively new in the market, especially at big tentpole events like SBC Lisbon. We’re going there to showcase who we are, what we can do, and how well we can do it!

We’re expanding rapidly, both in terms of the portfolio of providers and in terms of reach. We’re adding new markets, new certifications, new features, and a record number of new providers year-on-year, and we want to share this with both current and prospective partners. So what better place to raise our flag and celebrate our growth than at one of Europe’s key iGaming events?

With more than 22,000 games from 270+ providers, Relum is already one of the largest aggregators in the industry. How do you ensure differentiation in such a competitive space, and what unique value do you bring to operators?

You are right — Relum, at this point, has one of the most diverse provider and game portfolios out there. But in the last couple of years, aggregation and RGS platforms seem to be popping up like mushrooms after rain, making it increasingly difficult to differentiate between the various value propositions.

To be different, to be noticed, and to be successful, you need the right content for the region, the right tools, and the right time to market. That’s where we aim to make a difference. We are focused on speed of integration, breadth of tools, and an operational process tailored to help operators and providers grow with us. We don’t want to just be a “fire-and-forget” aggregation — we want to build long-term relationships that benefit all parties involved: partners, providers, and, of course, us.

Beyond aggregation, Relum offers jackpots, tournaments, free spins, and other engagement tools. Which of these features are you prioritizing for 2025 and the upcoming year, and how do they impact retention and revenue for operators?

All are important, and all have their place. Free Spins are a classic and remain a core gamification tool to this day, which is why, of course, we offer them for all our providers.

Our Jackpot Engine has received its first certification in Greece and is being certified in a number of other markets as we speak. It can be a great blanket tool for operators to increase retention or tailored to cater to specific player groups with dynamic rewards.

Tournaments bring spot engagement that can be used to drive long-term growth and loyalty.

So, which one are we focusing on? In short, all of them and more. They all have their uses, and they all have their own value, and it’s the combination of all gamification tools that drives consistent growth, engagement, and, ultimately, increases revenue for our partners.

Relum has been shortlisted for Aggregator of the Year at the SBC Awards. What does this nomination mean for the company, and how does it reflect your growth and innovation over the past year?

Being nominated for Aggregator of the Year at the SBC Awards is an honor and a major milestone for us, validating both our growth over the last period as well as the team’s incredibly hard work to make it happen.

The product has evolved massively in the last 12 months, both in terms of range of content and in the depth of the tools it offers to properly monetize the increased portfolio. We’ve gone live in a lot of new markets, delivered incredible features and improvements, and in general, move at such a breakneck pace that it’s hard to stop and take stock. The nomination reminds us to celebrate and reflect on how far we’ve come, but also how much further we plan on going.

As the industry becomes more competitive and regulated, what’s next for Relum in terms of innovation, partnerships, or new product development? What should we expect from you as we move into 2026?

That’s easy: more! More of everything — more providers, more content, more gamification, more markets, more partners, more events!

All jokes aside, 2026 will be the year of regulation for us. As we expand into more and more regulated markets, our products will evolve to address the increasing regulatory pressure as well as support our current and future partners with their expansion plans.

Gamification is, of course, always on the table. Besides our current tools, more are planned for 2026 and beyond, all designed to take advantage of our massive portfolio and drive growth and engagement for our partners. We have an ambitious roadmap ahead, and delivering on it in 2026 will be exciting.