Cloudbet maps regional betting trends in August–September 2025

Crypto sportsbook and casino Cloudbet has released the first edition of Cloudbet Snapshot: Regional Crypto Betting Trends, a new series designed to track how bettors worldwide engage with sports. This inaugural snapshot, covering August to September 2025, analyzes betting activity across 12 of the most popular competitions, "a curated slice from the thousands of events available on Cloudbet daily."

The findings provide a comprehensive view of regional betting behaviors during a peak period spanning the start of European soccer seasons, the US Open tennis championships, and the MLB playoff race.

Set against a global online gambling market valued at $87.69 billion in 2025 and forecast to hit $153.57 billion by 2030 (11.9% CAGR, Grand View Research), the results reveal a divide: while soccer remains the backbone of crypto betting worldwide, regional favorites like baseball, UFC, and Argentina’s Liga Profesional are reshaping the landscape.

"We took each region’s top five competitions and built a composite set to show where local favorites overlap or diverge globally," said John, a Cloudbet spokesperson. "This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day."

Soccer dominates, but rivals break through

Globally, soccer accounted for 57.1% of activity in the sample, led by the Premier League (15.57%), La Liga (12.78%), and UEFA Champions League (10.08%). A London derby between Chelsea and Crystal Palace was among the top draws, underscoring soccer’s ability to anchor engagement across markets.

Tennis also stood tall. The US Open men’s and women’s singles combined for over 20% of activity, with high-profile matches in New York driving late-summer betting volume. MLB contributed 9.73% globally, a figure lifted by pennant-race rivalries such as Yankees v. Red Sox, which pulled bettors well beyond North America.

Regional snapshots:

• Latin America: Copa Libertadores (8.98%) and Liga Profesional de Fútbol (LPF) (8.53%) underlined local loyalties, with MLB making inroads at 10.89%.

• North America: MLB towered at 22.78%, supported by college football’s return (10.62%) and UFC (10.21%). The Du Plessis v. Chimaev bout captured enough attention to rival soccer, which managed only 10.42% in the region.

• Asia & Middle East: Soccer led, with Serie A (9.75%) joining global heavyweights, while UFC climbed to 5.98% — evidence of a growing combat-sports appetite.

• Europe: Soccer stayed dominant, but bettors also looked to the UEFA Europa Conference League (9.93%) and US Open Women’s Singles (10.03%), showing a taste for variety alongside the main football calendar.

The chart reflects a combined set of 12 competitions drawn from each region’s top five by engagement. 

Liga Profesional de Fútbol’s surprising global reach

Argentina’s Liga Profesional de Fútbol (LPF) emerged as a standout. While commanding 8.53% in Latin America, it also posted 3.59% in Europe and 3.07% in Asia/Middle East, both just nominally higher than its 3.06% in North America.

Beyond diaspora ties and broadcast reach, analysts believe the LPF benefits from time-zone dynamics: evening kickoffs in South America align with late-night hours in Europe, giving bettors fresh live action after local leagues wrap up. By contrast, Copa Libertadores (8.98% in Latin America, 1.53% in North America) remains a more appointment-driven event, commanding big moments but not the same nightly presence.

"Bettors don’t switch off when the last whistle blows in London or Madrid," said John, the Cloudbet spokesperson. "They roll straight into Buenos Aires or Montevideo, because those games are still live, the streams are cheap, and the action feels real. It’s the same reason a Yankees–Red Sox series or a UFC title fight can pull people in from outside North America — rivalries and timing matter as much as the sport itself."

Cloudbet Snapshot methodology and context:

• Scope: 12 most engaged competitions, selected by pooling each region’s top five during August 5 – September 4, 2025.

• Metric: Share of unique bettors per competition relative to the 12 listed, not sitewide volume.

• Timing: Coincided with European soccer kickoffs, MLB pennant races, and the US Open.

• Exclusions: Other competitions available on Cloudbet were not included, meaning sports like NBA, NFL, or niche leagues may be underrepresented, likely due to seasonal variability.

Full Snapshot available here: https://media.cloudbet.com/422608-cloudbet-snapshot-augusts-regional-crypto-betting-trends 

For more information, users can visit Cloudbet.com.