Soft2Bet targets Swedish market with Swiper mobile casino brand

Soft2Bet has introduced Swiper as a mobile-first casino for Sweden, enabling one-handed swipe navigation and short-form video browsing, built to match the habits of players using smartphones.

Licensed by the Swedish Gambling Authority (Spelinspektionen), the platform operates within the country’s regulated environment and connects to Spelpaus, the national self-exclusion system.

Swiper allows players to discover and play games by swiping through an endless feed of short video clips featuring new titles, jackpots, and live-dealer sessions. The system incorporates Soft2Bet’s proprietary Motivational Engineering Gaming Application (MEGA) engine, which delivers missions, quests, and rewards.

The platform includes localized features such as SEK wallets, Swedish-speaking dealers, and onboarding processes aligned with local standards. BankID verification and instant transactions through Swish are integrated to allow registration, deposits, and withdrawals while maintaining regulatory compliance.

According to Yoel Zuckerberg, chief product officer at Soft2Bet, Swiper was developed to reflect the habits and expectations of Swedish players.

“A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we've intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience,” said Zuckerberg.

Alongside casino content, Swiper provides access to more than 85,000 live sports betting events and 70,000 pre-match events across various markets. Promotions are linked to Swedish holidays and events, and the interface has been developed with local player preferences in mind.

The launch follows other localized brands introduced by Soft2Bet, including Betinia and CampoBet. In 2025, the company also deployed several MEGA engines across Europe, adding consumer-facing products in 11 regulated markets.

Soft2Bet operates as an iGaming turnkey solutions provider and holds 19 global licenses. Its products include casino and sportsbook platforms designed for regulated jurisdictions. Swiper adds to the company’s portfolio of licensed operations and is designed specifically for Sweden’s mobile-first audience.