Aristocrat expands responsible gaming efforts with new website 'KnowYourMax.com'

Aristocrat Gaming has launched KnowYourMax.com, a new website offering players tools and resources to support responsible gaming. The site is part of the company’s Know Your Max campaign, introduced in 2023 as "the industry’s first positive play initiative from a gaming manufacturer."

The platform features timer tools, guides on setting personal limits, myth-busting trivia, and video content from Aristocrat’s Beyond the Reels series, which explains game features and terminology.

“We’re incredibly proud of the impact Know Your Max has already made with players and customers, as empowering safer play is one of Aristocrat’s core values and at the heart of our global business,” said Megan Tobin, SVP, Head of Regulated Marketing for Aristocrat Gaming. “By launching this new, dedicated site for players, we’re continuing to bring informed choice to the forefront of everyone’s gaming experience from the start.”

Since its launch, the Know Your Max campaign has generated more than four million video views and 126 million impressions. Its messages, such as “set a limit with your time and budget” and “when you bet, rest and reset,” encourage players to stay in control.

The website launch aligns with the American Gaming Association’s Responsible Gaming Education Month, which takes place each September under the theme “Play Smart from the Start.”