VSiN partners with FanDuel Sports Network to launch weekday morning betting show

Sports media company VSiN has signed a content distribution agreement with FanDuel Sports Network, operated by Main Street Sports Group, expanding access to its sports betting information nationwide. Under the partnership, FanDuel Sports Network will air and stream “VSiN By the Books” weekday mornings from 7 to 10 a.m. ET, both on its app and across nine regional networks.

“We’re thrilled to bring VSiN’s unique sports betting content to the passionate fans that watch their favorite local teams play on FanDuel Sports Network,” said Steve Cohen, EVP of Talent and Programming. “This latest expansion of our distribution footprint helps cement VSiN’s position as the leading creator of sports betting content anywhere.”

The new morning program is hosted by longtime sports broadcaster Dave Ross and former Major League Baseball pitcher Jensen Lewis. Combining analysis with humor and storytelling, the show reviews the previous night’s top sports betting moments while previewing upcoming action. Guests include professional gamblers, sportsbook insiders, athletes, and regional media personalities.

“At FanDuel Sports Network, everything starts with the local sports fan,” said Norby Williamson, President of Programming and Production, Main Street Sports Group. “Partnering with VSiN allows us to deliver smart, entertaining betting insights tied to the teams and games our audiences care about most.”

Ross, before joining VSiN, anchored NFL, MLB, and UFC programming for Stadium in Chicago and previously spent nearly two decades covering Washington, D.C.’s professional sports teams at FOX 5. 

Lewis pitched nine seasons in Major League Baseball and later became an analyst for the Cleveland Guardians while also contributing to Newsradio WTAM 1100, WBNS 97.1 The Fan, and MLB Network. He will continue to appear nationally on MLB Network, host programs for SiriusXM/MLB Network Radio, and expand his role as a college baseball analyst for ESPN.

“VSiN By the Books” will be available across nine regional outlets: Detroit, Florida, Midwest, North, Ohio, South, Southwest, West, and Wisconsin, along with the FanDuel Sports Network app.

VSiN provides continuous sports betting coverage with more than 18 hours of live programming daily. Its roster of experts delivers insights across professional and college sports, including football, basketball, baseball, hockey, golf, tennis, NASCAR, and more, with a focus on equipping fans with information for informed wagering decisions.