Luckbet teams up with RedeTV! to launch late-night betting show ‘Jogo na Tela’

Luckbet has made its latest move in Brazil’s entertainment market by sponsoring a new late-night program, Jogo na Tela, which recently debuted on RedeTV!. Airing every day from 1 a.m. to 2 a.m., the show blends interactive gaming with a live entertainment format inspired by digital casino experiences. It targets viewers aged 18 and over and is backed by Evolution, a provider of live gaming technology.

The program features a variety of betting-themed games designed to simulate a modern casino environment, while incorporating direct audience participation. According to Luckbet, the partnership with RedeTV! is part of its plan to grow the brand’s footprint across Brazil.

“This partnership is our way of bringing the Brazilian audience the atmosphere of a modern casino, with quality entertainment and plenty of excitement. Luckbet is recognized as a reference in betting in Brazil, and we are working hard to amplify this in many aspects. The agreement with RedeTV! is part of this bold plan to expand the brand across Brazilian territory,” said Ivan Dutra, CEO of Luckbet.

Hosted by comedian and radio personality Viny Vieira, best known for his impersonations on RedeTV!’s Pânico na TV, the show also features influencer Caio Pericinoto. Pericinoto previously appeared on the network’s Encrenca show and runs the channel É tudo isso, where he has accumulated over 15 million followers across social media platforms.

“Luckbet is taking another important step in building its brand. With this new partnership with RedeTV!, we have created a broad and direct communication channel with the public, bringing fun and interactivity,” said Vitor Paulin, CMO of Luckbet, which has actor and racing driver Caio Castro as its principal ambassador. “Moreover, being prominently featured on a nationwide network reinforces the company’s credibility in the market and generates positive returns on several fronts.”

To drive engagement, Jogo na Tela is incorporating various promotional elements such as raffles conducted through WhatsApp messages, cultural contests based on audience-submitted answers, and community engagement through social media groups. These initiatives are intended to enhance audience interaction during and after the live broadcast.

The show’s early performance has shown promise. According to data from Kantar Ibope Media, the program registered solid ratings in July 2025, particularly among viewers aged 50 and older. The audience has been largely home-based, with a slight skew toward female viewers, and has shown significant presence in Greater São Paulo and other regions of the country.

Luckbet, founded in 2021 and headquartered in Cuiabá, Mato Grosso, has emerged as a key player in Brazil’s online betting industry. The company has previously sponsored several sports properties, including Cuiabá EC, UFC’s LFA 209, and the Brazilian Footvolley Circuit.