Pragmatic Play brings Smart Studio live casino solution to UK operator Midnite

iGaming content supplier Pragmatic Play has launched its Smart Studio live casino solution with UK-licensed operator Midnite, enabling the operator to offer fully branded versions of the provider's titles Blackjack, Blackjack X, Roulette, and Auto Roulette.

The Smart Studio platform lets multiple brands share the same live tables, providing a faster and more cost-effective alternative to dedicated setups. Midnite’s move marks its expansion into live casino, strengthening its approach to sports betting and iGaming.

"At Pragmatic Play, we're committed to providing our partners with solutions that work best for them,” Irina Cornides, Chief Operating Officer at Pragmatic Play, said. “Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators.”

Chelsea Pinho, Senior Casino Manager at Midnite, said the company is focused on giving sports fans the best possible betting and gaming experience, and that the partnership with Pragmatic Play represents a major milestone.

“Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that's authentic to the Midnite brand,” she said. "The design, quality, and functionality of these games speak volumes, and we're excited to bring a new level of immersive entertainment to our players."

Pragmatic Play also provides partners with multilingual interfaces, promotional tools, and 24/7 support to boost engagement and performance.