DATA.BET introduces Hot Bundles to simplify express betting with data-driven combinations

Sportsbook solution supplier DATA.BET has launched Hot Bundles: pre-built betting combinations powered by advanced statistical models. Displayed through an intuitive widget, these data-driven selections span multiple events and are designed to boost both express betting activity and operator income.

These combinations provide either separated selections (including Player Props markets) or consolidated ones within single matches through the Bet Builder. Each event set displays a combined odds with a simple one-click interface, streamlining the path from discovery to wager placement. 

According to the company, Hot Bundles addresses a critical opportunity in the betting ecosystem by simplifying the experience, particularly for newcomers. For operators and platform providers, Hot Bundles aims to drive increased revenue through boosted stake volumes and improved engagement.

In turn, bettors gain access to data-driven selections that maximize winning potential through optimal combinations, the company added. The pre-built nature eliminates the guesswork and complexity typically associated with creating express bets.

"Hot Bundles transforms how users approach express betting by showcasing the most compelling combinations our data identifies," said Rostyslav Likhtin, Head of Product at DATA.BET.

"By powering statistical analysis with intelligent curation, we're helping partners capitalize on the higher margins while giving players the guidance they seek for more profitable wagers. We have an ambitious roadmap for the technical expansion of Hot Bundles to meet the demands of both our clients and their users."

Hot Bundles strengthen DATA.BET's portfolio of experience-enhancing tools, which aim to translate user engagement into partner revenue. The company describes the feature's cross-vertical design as showcasing its holistic approach: "creating a product solution that elevates user satisfaction and business performance."