Attendance rises 16% to a new record at iGB L!VE 2025 in new London venue

The 2025 edition of iGB L!VE recorded a 16% year-over-year increase in attendance, drawing an all-time high of 20,227 visitors following its relocation to ExCeL London.

The total surpassed the previous record of 17,498 set in 2024 and included participation from professionals representing 149 countries, according to Clarion Gaming, the event’s organizer.

The relocation of the event to London was positioned as a strategic response to increasing demand and the need for a larger venue. “iGB L!VE 2025 was an unforgettable experience setting new records in its new London location,” said Jody Frost, Head of Marketing and Brand at Clarion Gaming.

“The UK capital city is the birthplace of iGaming and the relocation to ExCeL London was undertaken to enable the show to continue to grow and in the process create a sustainable Tier 1 event which consistently meets the needs of the global iGaming ecosystem that it serves,” she added.

International attendance and strategic goals

According to Frost, the event hosted professionals from 149 countries, compared with 131 in 2024. She added that preparations for the 2026 edition are already underway with continued collaboration from the Vendor and Visitor Advisory Boards.

“We will continue to work in partnership with the industry, notably our Vendor and Visitor Advisory board, in order to identify those areas where we can improve and ensure that iGB L!VE continues to address the needs of all of our international stakeholders, bringing together operators, affiliates, suppliers, and iGaming providers for an unmatched networking experience,” Frost said.

Industry feedback and commercial takeaways

Exhibitors and participants noted the networking potential and the range of business opportunities present at the event, with the importance of iGB L!VE's relocation to London highlighted as a decisive factor.

"My God, was this event all about connections and reconnections?” said Märit von Stedingk, Head of Marketing at Alea. “The show was so busy, I was in the booth all of the time. Was iGB Live 2025 worth it? A big resounding yes, both personally and from a business standpoint. London stays a highlight in our gaming calendar." 

Soft2Bet’s Chief Business Development Officer, Martin Collins, commented: “London in July proved itself. The event brought together one of the most geographically diverse crowds I've seen. It's clear: iGaming's future isn't European, it's everywhere.”

Meanwhile, Joshua Gamble, ActiveWin's Marketing Managing Director, said the event helped maintain partnerships and offered measurable value.

"You'll find a perfect mix of affiliate partners, operators, and suppliers, all in one place, which makes it incredibly efficient for forging new partnerships and strengthening existing ones,” he said. “The content is sharp and relevant, the atmosphere is energetic, and the event consistently delivers tangible ROI—not just in leads, but in insights that shape your strategy for the year. It's a key fixture on the calendar because the quality of attendees and conversations is unmatched."

Technology and trends in focus

The event also attracted companies in content delivery and network infrastructure, offering them a platform to interact with service providers and affiliates.

Sita Mamidanna, Head of Customer Success Management at CDNetworks, stated: Based on my experience attending this event, I would certainly recommend it to friends and colleagues, especially those involved in the iGaming sector, whether as distributors, affiliates, operators, technology providers, or those considering entry."

"While networking is a key element, the event is more about the energy, innovative ideas, and genuine relationships you develop. It offers opportunities to meet industry leaders, discover emerging technologies and trends before they reach the mainstream, and gain a deeper understanding of market directions. I always leave with new insights and valuable contacts. This event delivers real value, not just a pile of business cards," Mamidanna added.

iGB L!VE 2026 is scheduled to return to ExCeL London from July 1–2, 2026.