DATA.BET and Odds Reactor join forces to expand sports betting content and capabilities

Sportsbook solution supplier DATA.BET has partnered with Odds Reactor to deliver sports betting content. The provider has already completed integration, expanding its portfolio with sports coverage while enhancing betting models and risk management systems through official data access.

Odds Reactor is a global B2B odds feed provider headquartered in Helsinki, Finland, serving betting operators across European markets. With the new partnership, the company now has access to 50+ sports disciplines, 50,000+ monthly events, and 1,000+ markets through DATA.BET's sports portfolio.

Content is backed by official data sources with down-to-1-second bet delay and 93% market uptime, ensuring reliable service for their end clients. The plug-and-play API integration into the existing ecosystem took just three months to implement with minimal technical resources, said DATA.BET.

DATA.BET's sports coverage spans major leagues in football, basketball, and tennis, alongside niche competitions.

With the recent launch of Bet Builder functionality for football and hockey, Odds Reactor becomes one of the first partners to integrate this advanced feature, enabling their clients to offer combined bets including Player Props and other personalized selections, the company noted. 

"This partnership with Odds Reactor represents a successful deployment of our classic sports offering," said Otto Bonning, Head of Sales at DATA.BET. “The solid technical foundation of our sports betting solution enabled rapid integration for Odds Reactor. This demonstrates how our modern infrastructure accelerates growth for both established players and emerging platforms in a market where speed-to-market determines competitive edge."

“With future developments focusing on expanded sports coverage and enhanced tech capabilities, this partnership leverages both companies' strengths to meet the demands of a dynamic and competitive betting market,” comments Samuel Ahonen, Operations Manager at Odds Reactor.