Affilka by SOFTSWISS wins Affiliate Software Supplier category at EGR B2B Awards

Affilka by SOFTSWISS has been named Affiliate Software Supplier of the Year at the EGR B2B Awards 2025, winning the title for the second year in a row. The award ceremony took place on 3 July at The Roundhouse in London, recognizing the top companies in the iGaming industry.

Over the past year, the platform has introduced several key features aimed at improving performance and usability. These include the Cross-Brand Player Duplicate Detection tool, which identifies duplicate player accounts across multiple casino brands within a single affiliate program, and a new Traffic Report that delivers real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters.

Affiliates can now also access campaign and tracking link data directly via API, allowing for automated data extraction and seamless integration. The platform has also rolled out Geo-Distributed Redirects, cutting redirect times from 1.5 seconds to as low as 300 milliseconds, and a Cohort Analysis Report that gives deeper insights into player behavior.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform.

"What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Affilka now supports over 450 brands, manages more than 400,000 affiliate accounts, and has processed 98 million player registrations.

Earlier in June, SOFTSWISS also won two awards at the EGR Marketing & Innovation Awards 2025, including Marketing Team of the Year for its creative and data-driven approach.