FC Bayern signs Betano as official partner in three-year deal

FC Bayern Munich has signed a three-year partnership agreement with Betano, the international online sports betting and gaming brand operated by Kaizen Gaming. 

The deal names Betano as an Official Partner of the German club starting with the 2025-26 season and running through the end of the 2027-28 season.

Founded in 1900, FC Bayern is one of Germany’s top football clubs, with 34 national titles. It has also won six UEFA Champions League trophies and achieved two trebles, in 2013 and 2020. As of its 125th anniversary year, the club reported over 400,000 members globally.

Beyond professional men's football, FC Bayern maintains teams in women’s football and basketball, operates youth and grassroots programs, and supports a range of social initiatives. Its home venue, the Allianz Arena, is considered a landmark of modern football infrastructure.

Michael Diederich, Executive Vice Chairman of FC Bayern, said: “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side, we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge.”

Kaizen Gaming CEO George Daskalakis considers this partnership a new chapter for the two organizations: "When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football."

"They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide.”

The agreement with FC Bayern follows Betano’s recent renewal with another major European club. Last year, the Kaizen Gaming-owned brand extended its sponsorship of Sport Lisboa e Benfica for three more seasons.

Betano was the first betting company to appear on the sleeve of the Portuguese side’s official kit in the 2021-22 season. Under the renewed deal, Betano will continue as Benfica’s official betting sponsor until the end of the 2026-27 season.

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans.”