WNBA's Chicago Sky announce multi-year partnership with bet365 as official sports betting partner

The WNBA's Chicago Sky has entered into a multi-year partnership with sports betting giant bet365, officially naming the brand as the “Official Sports Betting Partner of the Chicago Sky,” the team announced.

The agreement marks bet365’s latest expansion into U.S. professional sports and its first partnership within the WNBA. The collaboration will bring branding and promotional elements to Sky games and digital platforms.

As part of the deal, the bet365 logo will be prominently displayed behind the basket on the north end of the court, as well as on the center pole pads for both the home and visiting teams. The brand will also receive visibility across in-arena signage, social media campaigns, broadcast integrations, and other digital marketing materials.

“Our partnership with the Chicago Sky has us floating on cloud nine and is the perfect opportunity for our expansion into the WNBA,” said a bet365 spokesperson. “We can’t wait to share our Never Ordinary betting experience with Sky fans.”

“The Chicago Sky are thrilled to partner with bet365 to align with a growing sports trend that brings new visibility to the WNBA and the Chicago Sky,” Alex Teodosi, Chicago Sky’s Vice President of Corporate Partnerships, said. “We look forward to bringing great new sports betting opportunities to Sky fans, while always encouraging responsible betting and positivity towards our players.

This partnership adds to bet365’s growing U.S. portfolio of partnerships, which already includes agreements with teams across professional baseball, basketball, and hockey.

Internationally, the company serves as the Official Sports Betting Partner of the UEFA Champions League and has distributed more than 2,500 tickets through its Big Ticket Giveaway campaign.