Soft2Bet and its brands secure 12 nominations at 2025 EGR Marketing & Innovation Awards

iGaming platform provider Soft2Bet and its Betinia and Campobet brands have received a total of 12 nominations at the EGR Marketing & Innovation Awards 2025.

Betinia is shortlisted in five categories: Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C), as per Games Magazine Brasil report. Campobet is also nominated in five categories, including Brand of the Year (B2C), Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). 

Soft2Bet itself has been nominated for Brand of the Year (B2B), while its proprietary gamification platform, MEGA (Motivational Engineering Gaming Application), is a contender for Innovation of the Year (B2B).

These nominations come after a year of strong performance across Soft2Bet’s portfolio of 13 brands, including Don.ro and Tooniebet. 

In 2024, Betinia recorded a 148% increase in Gross Gaming Revenue (GGR), while Campobet posted a 54% rise. Retention figures also climbed significantly, with Campobet seeing a 128% uplift and Betinia a 106% boost, thanks in large part to the engagement tools powered by MEGA. 

Designed to integrate gamification into sportsbook and casino operations, MEGA allows operators to tailor user experiences through configurable reward systems, bonus triggers, and segmentation features.

Soft2Bet’s strategy combines advanced technology with data-driven personalisation, enabling brands to thrive in competitive and highly regulated markets. 

According to Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, the nominations highlight the company’s focus on sustainable, customer-centric growth. “Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and centre," Tsyhankova said.

Campobet also recently sponsored the “Nordic Battle” tennis tournament to strengthen its regional visibility and connect with local sports audiences.