iGB L!VE to host special football tournament for inaugural London edition

iGB L!VE will be holding a football tournament for this year's edition of the event, the first one to be held in London. The tournament will be part of London iGaming Week and take place on Friday, 4 July, at the BallerZ Dome in Bluewater.

iGB L!VE has teamed up with the LatAm Media Group to stage the first London LMG Futbol Experience. The live-streamed 6-a-side tournament will be played on a state-of-the-art 5G pitch with games officiated by fully qualified referees, organizers confirmed. 

Free transportation will be provided to and from ExCeL London, where the iGB L!VE trade show takes place, a journey that takes less than 35 minutes. The day’s activities will run from 1 pm to 10 pm and comprise a host of networking opportunities and events, including lunch and a prize-giving cocktail reception, as well as a post-match poker tournament.

Expanding on the day’s activities, Agustin Cikes, COO, and Jorge Gomez, CEO of LatAm Media Group, said: “This will be the 14th LMG Futbol Experience with previous editions being staged in Argentina, Brazil, Colombia, Mexico, Peru, and Spain.

"The mix of competition and camaraderie sits at the heart of the LMG Futbol Experience, and we are looking forward to bringing the excitement and competitive fun of our Latin American events to London. To be able to hold the tournament alongside iGB L!VE represents a true milestone.”

Welcoming the opportunity to deliver the event as part of iGB L!VE’s London iGaming Week, Global Portfolio Director Naomi Barton noted: “London is the birthplace of iGaming, so it’s totally appropriate to hold a prestigious industry tournament in the country which was the birthplace of football!

“It’s fantastic to be able to work with LatAm Media Group to celebrate the relocation of iGB L!VE to London and create a series of social events to complement all the business lead generation and networking activities that will be available on the iGB L!VE show floor."

To enter a team in the LMG Futbol Experience and/or explore the tournament branding and sponsorship opportunities, contact Agustin Cikes at [email protected].

iGB L!VE (2nd- 3rd July, ExCeL London) will welcome a projected 15,000 iGaming and affiliate professionals. To register for the first edition of the show to be held in London, visit: https://www.igblive.com

"July’s edition will not only be the largest iGB L!VE on record but also the most valuable and inspirational for our customers, as the event continues to provide an ultra-professional environment in its new London home, right at the heart of the iGaming community," Barton concluded.