Aristocrat Interactive’s NeoGames launches eInstant games in Hungary with the National Lottery

NeoGames Studio, Aristocrat Interactive's iLottery content studio, has announced the launch of its eInstant games with Hungary gambling operator Szerencsejáték Zrt. (SzZrt). The deal marks Aristocrat Interactive's 18th iLottery partnership in Europe and 31st globally. 
  
The five-year agreement will see Aristocrat Interactive's NeoGames Studio deploy its content via direct integration into the existing iLottery platform of SzZrt, the Hungarian National Lottery, bringing a new category of lottery product to the country in eInstant games.

“The launch of eight new games with SzZrt marks a significant step forward, with each title carefully selected to align with their players' preferences,” says Aristocrat. Eight games have been launched, representing a diverse mix of features from the studio's portfolio, with five more titles planned for release soon. 

 "We are committed to providing our players with the best possible portfolio of gaming options, something NeoGames Studio has built a strong reputation on having proved in Hungary again their ability to develop high-quality eInstant games," said Sándor Uszkay-Boiskó, Director of Strategy at SzZrt. 

"Their localized content and innovative approach will help us continue to further expand our capabilities and engage our players in new ways, while strictly adhering to responsible gaming principles, ultimately strengthening our position as the leading responsible gambling provider in Hungary." 
  
"We're thrilled to be able to continue fueling the growth of iLottery on a global scale, as we introduce our best-in-class eInstant games to Hungarian lottery players through the country's largest gambling operator," said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. "This deal with SzZrt will introduce Hungarian players to new, exciting game titles and localized content." 
  
NeoGames Studio has been delivering gaming for lotteries since 2005. The company has now entered its second year as part of Aristocrat Interactive's iLottery division.