Digitain: "SiGMA Europe is an ideal platform to demonstrate our progress and licensing milestones in the UK and Greece"

SiGMA Europe is one of the flagship events for professionals in the iGaming sector, hosted each year in the vibrant hub of Malta. This year's show, to be held November 11 - 14, is expected to once again spotlight cutting-edge technologies and trends that are shaping the global market, while drawing an international audience of top executives, developers, policymakers, and investors.

Among the companies exhibiting its products this month at the event is iGaming solutions provider Digitain. At the show, the company will be showcasing its core offerings, in addition to networking with clients and prospective customers. To learn more about the company's plans for the show, Yogonet held an exclusive interview with Hmayak Arakelyan, Regional Sales Team Manager.

Digitain is exhibiting at SiGMA Europe, where it's also nominated in three awards categories. What can you tell us about the show and the opportunities it could open for Digitain?

SiGMA Europe stands out as the year’s final major exhibition, and with it comes a unique opportunity to consolidate Digitain’s presence in the global iGaming landscape. This year, we have set our expectations high for SiGMA, hoping it will conclude a remarkable year for us. SiGMA Europe not only enables us to connect with a diverse range of partners and clients but also serves as an ideal platform to demonstrate our progress since achieving significant licensing milestones in the UK and Greece.

Expanding our footprint in Europe is central to our objectives, and the show offers a fantastic chance to meet potential partners from across the continent. Moreover, being shortlisted in three award categories—Best Platform Provider, Most Innovative Sportsbook Solution, and Best Virtual Sports Provider—is an achievement that highlights our ongoing commitment to quality and innovation. These nominations reflect our team’s dedication, and we are hopeful about bringing home at least one of these awards.

This year has been a busy one in terms of events for Digitain. What would you say SiGMA Europe offers to Digitain that is different when compared to other meetings? And what are you looking forward to the most in this latest edition?

2024 has been a milestone year, marked by our attendance at major events such as ICE London, iGB Live, and SBC Summit Lisbon, along with smaller exhibitions across Europe, Latin America, Asia, and Africa. In total, we have showcased our solutions at over 20 exhibitions globally, with an additional 30 events attended by our team. This intensive schedule has strengthened our brand visibility and expanded our network of strategic partners.

What makes SiGMA Europe particularly impactful is its ability to attract a vast audience of industry professionals and decision-makers, fostering significant networking opportunities. The SiGMA Group is known for organizing top-tier iGaming events, providing Digitain with a powerful stage to highlight our cutting-edge solutions and innovative products. Each year, this event has helped us strengthen our brand’s presence and position Digitain for future growth. This year, we are especially looking forward to leveraging the event’s unique networking environment to meet new potential partners and expand our reach.

What are some of the highlights the company is presenting at SiGMA this time around? Any specific gaming solution in the company's portfolio that will be focused on for this showcase?

This year at SiGMA Europe, we are excited to showcase our flagship products, including the Sportsbook, Centrivo iGaming Platforms, Paydrom Payment Gateway, and our in-house Virtual Sports. These solutions represent the core of Digitain’s offerings and embody our commitment to quality and innovation. Additionally, we are proud to introduce new products to our portfolio, such as the Centrivo CRM and the Centrivo Affiliate Platform.

Visitors to our stand will have the chance to experience live demos of our products, explore their features in depth, and engage in meaningful discussions with our team of experts. By offering this level of insight into our technology, we aim to demonstrate how Digitain’s solutions can drive success for our partners, opening doors to strategic collaborations and partnerships.

Digitain's booth at SBC Lisbon in September

Digitain's sportsbook solution was awarded at the SBC Lisbon show and is now nominated at the SiGMA event. What explains the sustained recognition of this solution, and how is it adapted to the current demands within the sports betting sector?

Our Sportsbook solution continues to receive accolades for its innovative features, adaptability, and responsiveness to industry needs. This platform stands out for its rich feature set, which we continuously enhance based on feedback and emerging market trends. Some recent improvements include Bet Builder, AutoBet, and SportChat.

The Bet Builder feature offers players a more customized betting experience by allowing them to combine multiple selections within a single event, creating a more dynamic and engaging experience. AutoBet enhances convenience, enabling users to automatically place bets under specific conditions. SportChat facilitates player-to-player interaction, fostering a sense of community that enriches the user experience.

These features collectively make Digitain’s Sportsbook a popular choice for operators and end-users, as it combines a robust framework with user-centric enhancements, positioning it at the forefront of the sports betting industry.

Digitain has opened the doors to further expansion in the European market this year, having secured UK and Greek licenses over the last few months. What can you tell us about these achievements and the way they position the brand for future growth?

Securing licenses in the UK and Greece has been a monumental achievement for Digitain, as these regulatory approvals underscore our credibility and commitment to excellence. The UK license, in particular, is widely recognized within the industry for its high standards, and obtaining it signifies our dedication to complying with the strictest regulatory requirements. Similarly, our Greek license enhances our presence in Europe, positioning us for continued growth in new, regulated markets.

These licenses enable us to expand our partner network and serve a broader range of customers in regulated environments. With an eye toward the future, our compliance team is actively pursuing additional licenses and certifications across Europe, which will allow Digitain to cement its status as a trusted and reliable provider within the iGaming sector.

What are some of the major trends that you see gaining momentum in the online gaming sector and expect to be discussed at SiGMA Europe? Are there any significant changes in customer preferences and market dynamics that you could highlight for us?

One of the standout trends in iGaming during the recent years is the increased application of Artificial Intelligence (AI) to create more personalized gaming experiences. AI is now integral to analyzing player behavior and preferences, allowing operators to offer tailored game recommendations, bonuses, and promotions that enhance engagement. At Digitain, we have integrated AI into our Sportsbook via our AI-recommendation engine. This tool not only supports operators in making data-driven decisions but also increases their revenue by aligning betting options with players’ habits.

Another major trend is the growing demand for immersive social interaction features. Today’s players, particularly younger generations, value community-oriented experiences and expect more than solitary gameplay. Features like live chat and interactive elements have become essential, and our SportChat tool exemplifies this trend. This player-to-player interaction tool has been a game-changer for our partners, helping create a more engaging and communal experience within our sportsbook. In fact, partners who have integrated SportChat have reported a 20% increase in bets placed by active participants.

These trends are influencing our product development strategy, as we continue to monitor industry changes and align our roadmap with the evolving demands of the iGaming market. We are committed to staying at the forefront of innovation, ensuring that our solutions resonate with the latest market dynamics.