Casinos investing millions for the season

CANJ shares Atlantic City's lineup of new projects, events, and entertainment for summer 2024

2024-05-23
Reading time 3:14 min

As Memorial Day approaches and Atlantic City casinos prepare for summer 2024, the Casino Association of New Jersey (CANJ) has shared its list of new projects, events, and entertainment for the season. "Atlantic City casinos are investing millions of dollars into projects that are bringing distinctive offerings and helping to attract new and returning visitors," the association said in a statement.
 
"Our casinos are committed to the ongoing transformation of Atlantic City, and we believe our continued investment in our properties and the community will further enhance the overall guest experience," said Mark Giannantonio, President, of CANJ. "With world-class entertainment, inviting beaches, endless dining and shopping options, and so much more, Atlantic City is the best getaway for visitors this summer."
 
Across the Atlantic City casino properties, there are new restaurants, retail, and room renovations that the association says will ensure that the resort destination "will continue to meet the needs of visitors from leisure and business travel.” The latest investments listed out by the CANJ include:

Bally's Atlantic City, in commemoration of its 45th Anniversary, is introducing a range of new amenities and special offerings this summer, including Park Place Prime, a contemporary steakhouse that pays homage to the establishment's history; a new Legacy Lounge, offering a VIP Players Club experience; and a newly remodeled High Limit Slot Room, in addition to 500 new slots. 

Borgata Hotel Casino and Spa is enhancing its guest experience with several upgrades, including recent renovations at Long Bar with 26 local craft beer taps, and refreshing both the interior and exterior of Metropolitan, which will also introduce a new menu next month. Additionally, the anticipated Maceoo boutique is set to open this June in the retail piazza.

Caesars Entertainment is opening Buddy's Boardwalk Empire at Harrah's Resort Atlantic City, the newest venture from Buddy "Cake Boss" Valastro. Since 2020, Caesars has invested more than $400 million to transform their properties, including bringing Nobu — both the restaurant and the hotel — to Atlantic City, and The Hook, a Spiegelworld production that is Atlantic City's first-ever year-round entertainment residency.

Hard Rock Hotel & Casino Atlantic City continues "to dedicate millions of dollars to capital improvements" and is investing more than $30 million in its 2024 entertainment lineup, according to CANJ.

Phase one of Golden Nugget's multi-million-dollar room renovation project is now complete featuring a refined color palette, first-class furnishings, entirely refreshed bathrooms with expansive showers, new corridors, and more.

Ocean Casino Resort is partnering with celebrated chef and restaurateur Michael Schulson to bring two fine-casual concepts to Ocean's culinary roster – Pearl & Mary oyster bar and Samuel's at Ocean. Ocean will also be flying guests by helicopter to Atlantic City all summer long, owing to its new partnership with BLADE, offering nonstop air travel from New York City directly to Ocean's rooftop helipad. 

Resorts Casino Hotel Atlantic City renovated the LandShark Bar & Grill, the only year-round bar and full-service restaurant on the sand side of the Boardwalk. The restaurant will reopen this Friday, May 24th with a kitchen and dining area expansion. Guy Fieri's Chicken Guy, also located on the boardwalk, is due to have its grand opening on Wednesday, June 19th. The brand-new restaurant will have an inside dining area and a large outside bar.

The CANJ also highlighted Atlantic City's entertainment lineup for this summer, with headliners including Chelsea Handler and Matteo Lane, John Legend, Jay Leno, Kansas, Kesha, Ludacris, Miranda Lambert, Patti LaBelle, Snoop Dogg and more. Those interested can visit the association's website to learn more about summer events and activities happening at Atlantic City casino properties.
 
"From gaming to dining, from conferences to beaches, and shopping to events, there is something exciting for everyone to experience here in Atlantic City," said Larry Sieg, President and CEO, of Visit Atlantic City and the Atlantic City Sports Commission. "We are seeing continued growth in our meetings and conventions, reinforcing our belief that Atlantic City must be the go-to seaside destination on the East Coast."  
 
The association notes that 2024 marked a strong start to the year for meetings, conventions, and tradeshows with over 14 events generating 67,521 room nights booked and 246,275 attendees, resulting in a total economic impact of nearly $60 million. Moving through spring and into summer, the city will host the Offshore Powerboat Association (OPA) Atlantic City Grand Prix, Jimmy Johnson's Atlantic City "Quest For The Ring" Championship Fishing Week, and the Visit Atlantic City Airshow. 

"The latest 2024 investments, entertainment, and events leading into the busy summer season further demonstrate the casino industry's commitment to revitalizing Atlantic City, supporting its employees, and giving back to some of New Jersey's most vulnerable residents," the association adds

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