First official partner of the sportsbook

Fanatics Sportsbook partners with pro golfer Justin Thomas in his home state of Kentucky

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Fanatics Betting and Gaming has signed a partnership agreement with Kentucky-based golfer Justin Thomas. The deal comes on the heels of new enhancements to golf offerings at the Fanatics Sportsbook.

I am excited to be the first official partner of the Fanatics Sportsbook,” said Justin Thomas. “Whether it's football, basketball, or golf, I'm a big sports fan. So I’m looking forward to getting involved in the world of Fanatics and engaging with their customers.”

As an official sports betting partner of Fanatics Sportsbook, Thomas will highlight new product enhancements, create social content, and engage with the Fanatics community over the course of the next year.

Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn't be more excited to partner with him.”

The Justin Thomas signing follows the announcement of revamped golf offerings at Fanatics Sportsbook. The new features include:

  • Data Visualization: Fanatics Sportsbook now offers an enhanced live event center with shot-by-shot data, leaderboard tracking, and course maps directly in the app.
  • Odds Factory: Fanatics has fully integrated Odds Factory from Banach Technology to enhance golf offerings, resulting in more betting markets, improved uptime, and faster settlement speeds.
  • Coming Soon: Customers will be able to stream select Par 3 holes in the app.

As part of its golf announcements, Fanatics Sportsbook will also have a special FanCash for Birdies offer for golf customers this weekend. To earn FanCash, customers will need to opt in and place a qualifying wager on any golfer to win this weekend’s championship outright. Those customers will earn FanCash for every birdie the golfer they bet on to win records in Round 1. 

The Fanatics Sportsbook is now available to approximately 95% of the addressable online sports bettor market in the US. The development follows Fanatics' completion of its acquisition of the US businesses of PointsBet on April 3.

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