As company targets US entry

Soft2Bet showcased gamification solutions, shared tips to improve ROI at SBC Summit North America

Reading time 1:52 min

Casino and sportsbook platform provider Soft2Bet participated in the SBC Summit North America 2024, held last week in New Jersey. The conference is aimed at stakeholders in the online betting and gaming industry in the U.S. and Canada. 

The company displayed its Motivational Engineering Gaming Application (MEGA) at the event. Moreover, Soft2Bet Chief Business Development Officer (CBDO) Martin Collins gave a keynote presentation on driving increased engagement and ROI across casino and sports betting brands.

During his presentation, Collins said: "We are currently in a race-to-the-bottom with unsustainable acquisition, engagement, and retention strategies of high-cost CPAs and bonuses that do not create customer loyalty."

He shared insights on how personalized gamified experiences can reduce costs and increase profitability for operators in tightly regulated markets with the audience.

Soft2Bet's Martin Collins

"There's a lot of chatter about the lack of new favorable regulation for the industry in 2024," said Collins. "So in order to stay afloat in this environment, you need to get sticky to your consumer, and you do this by adding some spice to your platform. MEGA is the spice that will give operators a huge advantage when it comes to engagement, screentime, and overall loyalty."

In addition to Collins, Soft2Bet executives including CEO and founder Uri Poliavich, CFO Max Portelli, and General Counsel David Yatom Hay met with regulators, operators, and other industry partners to discuss Soft2Bet's launch in North America, as well as its MEGA solution, which the company notes can be integrated "seamlessly" into operators' platforms and customized for local markets.

Soft2Bet has submitted for both operating and supplier licenses in New Jersey. The company intends to deploy its technology and MEGA solution in the U.S. online gambling market upon approval.

Soft2Bet offers a suite of iGaming products. The company highlighted that it is now making its casino gamification mechanics "available to any operator, all via a seamless API integration."

MEGA combines online casino and sportsbook solutions with casual gaming narratives and, according to Soft2Bet, has proven to increase Average Revenue Per User (ARPU) by 45% and Gross Gaming Revenue (GGR) by 60%.

"These gamification features can be personalized to the needs of any individual consumer and have demonstrated an increase in screen time by 4X, and increased deposit amounts by 50%," says the iGaming solutions supplier.

In addition to working on gaining a license in New Jersey, Soft2Bet has a pending launch in Ontario in the coming weeks. "The Soft2Bet team intends to remain focused on the North American market and to dedicate its resources to complete these launches," the company said in a statement.

As the next step of its North American expansion roadmap, the company will be back in the US to meet with partners and showcase MEGA at the Global Gaming Expo (G2E) on October 7-10 in Las Vegas, Nevada.‍

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