To expand brand to new customers

SBOTOP signs Welsh soccer star Gareth Bale as regional brand ambassador for Asia

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Betting brand SBOTOP has signed up former Real Madrid and Wales footballing superstar Gareth Bale as its regional brand ambassador for Asia.

The affiliation with Gareth Bale will enable the online gaming operator to engage with existing players in the region but is also expected to help introduce the brand to "a new and much larger range of sports audiences."

“SBOTOP is absolutely thrilled to team up with Gareth Bale and we welcome him to the SBOTOP Group. I am confident this collaboration will further strengthen the premier position that SBOTOP has built in the sports betting industry based upon trust and value," Bill Mummery, Chief Executive Officer at SBOTOP, said.

“I’m thrilled to be joining the SBOTOP family. I look forward to working closely with the team at SBOTOP to engage with fans and make this partnership a memorable one and also help enhance SBOTOP’s values which are based on trust and value. It is an unbelievable year of sport ahead and SBOTOP has some fantastic plans for me to get involved with,” Bale said.

Last year, the company inked a sponsorship deal with England's Fulham Football Club, becoming the team's Front of Shirt and Principal Partner for the 2023/24 season.

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