Marina Ostrovtsova, BGaming CEO

"As always, BGaming is all set to surprise ICE visitors and go beyond boundaries"

Reading time 3:38 min

Ahead of ICE London 2024, set to take place February 6-8 at ExCel London, Yogonet caught up Marina Ostrovtsova, CEO at BGaming, on what products the iGaming developer will be presenting this time around and her expectations for the expo's last edition in the UK capital.

This time around, the online gaming supplier is set to continue its ongoing creative project "When Art Meets Gaming" through a brand new collaboration, in addition to looking forward to showcasing latest releases and meeting partners and clients in person.

What has BGaming prepared for ICE London this year? What will attendees approaching the company's booth find?

Certainly, as always, BGaming is all set to surprise exhibition visitors and go beyond boundaries. We're keeping the creative vibes alive with our ongoing creative project "When Art Meets Gaming." This time, we've teamed up with the British street artist Mr Cenz for our 5th collaboration. He's given our iconic characters a futuristic and cosmic makeover, making them super deep and totally unique.

Furthermore, at ICE London 2024, we will showcase our new game release, Aztec Clusters. It's extra special because we created it in collaboration with the live-streaming AI platform Casinolytics, using data and analysis from massive 10,000 hours of streams.

BGaming is also spilling the beans on our marketing tools, namely, in-game challenges. Integrated into BGaming’s fresh online slot Aztec Clusters, the challenge activity will be available for all our partners and booth visitors, where they can compete for some seriously awesome prizes. Trust me, it's going to be a thrill! 

ICE London is a major expo for the gambling sector. What are your expectations for this edition?

Yes, since ICE London is a key global event for our industry, we're eagerly anticipating this expo. BGaming’s goals for it are pretty straightforward. Our team is eager to meet with iGaming colleagues in person and talk more about BGaming’s products and services eye-to-eye. We also want to showcase Aztec Clusters and let people try out our marketing tools, like in-game challenges that can be tested right at our stand N8-120.

We're also looking to meet new friends and partners, catch up with clients, and make valuable connections through networking. We expect ICE London to be a blast, with many opportunities to learn and get inspired. We're ready to soak in the experience and set the stage for a successful 2024.

How would you describe the iGaming industry's current demands at the time?

Right now, the iGaming industry is pretty crowded with providers and games. To stand out, BGaming’s exploring new ways, studying players, and creating games with fresh ideas like “mobile” Merge Up with unique mechanics.

Additionally, we consider marketing tools a significant advantage, and we're actively implementing and expanding them based on their high demand among our clients. Challenges and drops, in particular, are a cool new tool we think will be a hit with our partners and give BGaming an edge.

What markets will you focus on at the expo?

As for markets, we're not sticking to just one. This year, we're focusing on Latin America, with plans for Colombia and Peru.

In the EU, we're eyeing Bulgaria and Switzerland. Portugal is next, and by 2024, BGaming’s aiming for the Netherlands, Italy, Denmark, and Sweden. It's all part of our plan to grow and diversify in the iGaming world.

The event comes as we enter a new year for gambling. What is your assessment of how the sector developed in 2023, and what should we expect from it in 2024?

In the gambling world, 2023 was lively with the rise of AI, and BGaming was right in the mix. We brought the industry four new AI-powered games: Alien Fruits, Wild Chicago, Luck and Magic, and Mice and Magic Wonder Spin.

In 2023, we hopped on the trend of exploring the Latin American market. However, with places like Brazil legalizing gambling, competition might heat up as more local players join in.

Looking ahead to 2024, BGaming expects AI and the Latin American market to stay hot. There'll be fresh games and cool features because the industry is always changing, and we're watching closely.

Just like in 2023, we've got big plans for the new year at BGaming. We're heading into new markets like Colombia, Peru, Switzerland, Italy, and more. Exciting new games with unique features are coming: Dimond of Jungle game with customizable volatility; Multidice X with a new trademark mechanic. As I mentioned earlier, in February, we will launch fully data-drive Aztec CLusters slot in collaboration with Casinolytics.

Overall, BGaming’s determined to stay ahead, bring joy to players, and make our mark in the ever-evolving iGaming scene.

What other industry events does the company plan to attend next?

Actually, we're big fans of hitting up iGaming expos in person, and this year is no different for BGaming. We've got our eyes set on a bunch of events around the globe. We're making our Latin American debut at SiGMA Americas in São Paulo this spring, and trust me, we're cooking up some big plans for it – preparations are already underway.

Additionally, we'll be participating in IGB Live Amsterdam in July, SBC Summit Lisbon in September, and SIGMA Europe in Malta – our eye-catching stands will be hard to miss. On top of these major events, BGaming’s delegates will also be attending other expos, including SAGSE LATAM, SiGMA Africa, NEXT Valletta, SiGMA Asia, and more.

Rest assured, this year is poised to be dynamic and highly productive for BGaming.

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