Wynn Resorts' vacant Las Vegas Strip land set to host Super Bowl week festivities

A 38-acre parcel of land on the Las Vegas Strip, designated for a prospective Wynn Resorts establishment, will be repurposed for special events during the upcoming Super Bowl weekend.

The vacant Wynn West lot, situated directly across Las Vegas Boulevard from the existing Wynn and Encore resorts, is slated to host the Homecoming Series and Taco Bell Innovation Summit from Feb. 8-11, aligning with Super Bowl week activities, Las Vegas Review-Journal reported, citing Clark County documents.

Daily live performances or DJ sets are scheduled as entertainment, expecting an estimated 2,500 to 4,000 nightly attendees.

California-based hospitality group H.Wood, proprietor of the renowned Delilah at Wynn, annually organizes the Super Bowl party, Homecoming, in the host city of the game. Recent editions featured rapper Drake as the headline performer. Taco Bell has been a consistent event sponsor for past Homecoming parties, the report said.

Plans for the event include the construction of a 41,300-square-foot main tent and a 12,000-square-foot sponsor tent on the site. Temporary structures are set to be erected between January 25 and February 7, with teardown scheduled to commence on February 13, following the Super Bowl weekend.

The main tent is projected to reach a height of 73 feet, while the sponsor tent will stand at 45 feet. Additional facilities such as portable restrooms, a VIP queuing area, and back-of-house spaces are outlined in the plans.

Event hours are slated for 9 p.m. to 1 a.m. on Feb. 8, 10, and 11, and from 11 a.m. to 1 p.m. on Feb. 9.

The upcoming event at Wynn West adds to the array of activities planned along the Strip during Super Bowl week. Both official NFL events, including Super Bowl Opening Night at Allegiant Stadium, NFL Experience at Mandalay Bay, and NFL Honors at Resorts World, as well as non-official gatherings such as Michelob Ultra Country Club at Top Golf and Sports Illustrated the Party at XS Nightclub in the Wynn, will contribute to the vibrant atmosphere during the week.

Wynn Resorts acquired the vacant lot in 2017 for $336 million, originally intending to construct a third hotel tower with an anticipated addition of 2,000-3,000 rooms to the company's Las Vegas portfolio.