Great Canadian Entertainment adds online registration to its loyalty program

Great Canadian Entertainment has updated its Great Canadian Rewards loyalty program to allow for online registration. With the latest development, players will be able to sign up for the scheme online before they visit a physical venue. The program covers its 12 destinations in Ontario, including its newest resorts, Great Canadian Casino Resort Toronto and Pickering Casino Resort. 

According to the company, the latest update will speed up the process, making it easier for both the casino and the customer, as well as letting the player browse through the perks of the program beforehand. "The program is now the first gaming and entertainment rewards program in Ontario to offer new members a fully digitized experience," the business noted.

Members will have access to free play rewards, discounts at restaurants and hotels, and presale access for live concerts and events. When signing up, guests will be prompted to digitally verify their identity using the Interac document verification service.

Gavin Whiteley, Chief Marketing Officer at Great Canadian Entertainment, said: "Our vision is to advance the gaming landscape in Canada, and allowing our guests to become members from the comfort of their mobile device is a significant step toward achieving that goal."

"We are thrilled with the overwhelming response and success of the Great Canadian Rewards loyalty program, and are excited about the prospect of making it easier for them to begin their Great Canadian Rewards journey before their first visit," he added.

Gavin Whiteley

Great Canadian's Ontario destinations feature a PlaySmart Centre which provides players with gambling knowledge and tools to help build and maintain positive play habits, among other responsible gaming tools available to players.