Social responsibility

FBM Foundation launches environmental initiative at the Masungi Georeserve in Rizal

Reading time 1:30 min

FBM Foundation announced the launch of the Puno Para sa Kinabukasan sustainability action. The kick-start point of this program, which includes several actions during 2023, recently took place at Masungi Georeserve in Rizal, Philippines, where the organization planted trees and saplings with the help of over 20 volunteers. 

"Taking significant steps towards a greener planet means embracing a holistic approach to environmental conservation with the help of passionate volunteers. In a world where environmental challenges keep urging, the FBM Foundation's Puno Para sa Kinabukasan program held last September 23 is an example of the right direction," the organization noted.

The Puno Para Sa Kinabukasan Project kicked off with the planting and tree-nurturing of 30 trees and 15 seedlings at the renowned Masungi Georeserve. Located in Rizal, Masungi Georeserve is a hotspot for biodiversity conservation and "a perfect setting for an eco-friendly mission."

With the guidance of Sir Jerome and Sir Nilbert, rangers at the spot, the tree-planting activity at Masungi Georeserve involved 24 volunteers, who "served as ambassadors for environmental awareness." Their involvement in the project not only contributed to the immediate reforestation efforts but also "inspired others to act and prioritize environmental conservation," notes FBM Foundation.

Vitor Francisco, Director of FBM Foundation, said: "The environmental initiative undertaken by the FBM Foundation presents a wealth of prospects for broadening our sphere of impact beyond humanitarian endeavors."

"This endeavor extends the horizons of intervention within our organization and among our volunteers, who are eager to make a positive change in the community and in the world raising awareness and taking concrete action regarding global environmental concerns," he added.

Vitor Francisco

The tree-planting activity at Masungi Georeserve was just the beginning of Puno Para sa Kinabukasan, a program through which the FBM Foundation envisions expanding its initiatives to include a range of eco-friendly activities, from clean-up drives to educational programs.

By engaging with local communities and partnering with like-minded organizations, the organization aims to create a network of environmental advocates dedicated to preserving the planet, a press statement reads. "With dedication, passion, and a commitment to the cause, FBM Foundation is paving the way for a more sustainable future, one tree at a time," the foundation concluded.

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