Down from 3.3% in prior quarter

Kindred's revenue from harmful gambling decreses to 3.0% in Q1

Reading time 1:29 min

Online gambling operator Kindred announced Monday that the share of revenue from harmful gambling for the first quarter of 2023 decreased to 3.0%, compared to 3,3% in the last quarter. During this period, the effects of automated technological solutions, such as detecting and engaging with customers at risk through automated interventions, are showing "initial signs of a positive trend." 

During the quarter, 83.0% of detected customers saw improved gambling behavior after an intervention was made by Kindred's responsible gambling and customer-facing teams. "This is a small improvement from the previous quarter and serves as another testament to the importance of intervention efforts," the company stated.

Henrik Tjärnström, CEO of Kindred Group, said: "We have continuously emphasized the importance of detecting and engaging with our customers who are showing markers of harm. To prevent harmful behavior, early intervention is critical, and I am glad that we can see the result of the rollout of automated interventions that we have done in some of our markets. Going forward, I look forward to following the holistic approach and collaboration across different teams within Kindred."

"Responsible gambling is not a factor only for one team, but it is something that every single employee contributes to through their knowledge and commitment to reducing harmful revenue. By our tech teams working hand in hand with the responsible gambling and customer-facing teams, we can swiftly release improved interventions across different markets. All in line with our Journey towards Zero road map," Tjärnström concluded.

Henrik Tjärnström

To further support its endeavors, Kindred has formed the Journey Towards Zero Panel, a pilot project being driven by a team in the United Kingdom, made up of a diverse range of expert organizations from across the gambling community and lived experience. The company has set an ambition to reach zero percent revenue from harmful gambling and to report this metric on a quarterly basis. 

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