Responsible gaming

New Jersey introduces new regulations and initiatives to its advertising standards

Reading time 1:39 min

New Jersey is modifying its gambling regulations by establishing advertising standards, streamlining the process for individuals with gambling issues to self-exclude from casinos and their marketing, and creating a role to oversee the effectiveness of the state's problem gambling outreach programs. On Thursday, at the East Coast Gaming Congress, State Attorney General Matthew Platkin introduced a series of new responsible gambling regulations and initiatives.

They include setting standards for casino and sports betting advertising, requiring that New Jersey’s 1-800-GAMBLER hotline be prominently displayed in their ads, prohibiting promises of "guaranteed wins" or "risk-free" bets if the patron will not be fully compensated for the loss of their funds; and making wagering requirements clear in their terms and conditions.

It also limits advertising in locations where that would entice those under 21 years of age to gamble and requires gambling operators to provide the public with the ability to swiftly opt out of direct advertising.

"As New Jersey’s gaming and sports wagering industries continue to grow and mature, so do our obligations to assist patrons at risk for problem gambling," Platkin said, as reported by The Press of Atlantic City. He said the measures "will help protect consumers and make it easier for individuals to access the help they need when their gaming behavior becomes problematic."

State Attorney General Matthew Platkin

Just days before February's Super Bowl, New Jersey gambling regulators unveiled new requirements for sportsbooks to analyze the data they collect about their customers to look for evidence of problem gambling and to take various steps to intervene with these customers when warranted.

On Thursday, the attorney general's office created a new position within its Division of Gaming Enforcement to monitor how well that and other responsible gambling initiatives are working.

The agency will also make it easier for people with a gambling problem to add their names to New Jersey's voluntary self-exclusion lists. The lists are circulated to casinos and gambling-related affiliates, requiring them not to let people on the list gamble in person or online and prohibiting sending gambling marketing materials to them.

Instead of meeting in person with a state official or applying online, people can now have a video conference to add themselves to the list. A round-the-clock telephone helpline also will be established to answer questions about self-exclusion and to help people sign up.

Keith Whyte, executive director of the National Council on Problem Gambling, praised the moves and said he hopes they will be copied by states across the country.

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