Entain further diversifies portfolio by acquiring sports media business 365scores for $150M

Sports betting and gaming group Entain has acquired the entire issued share capital of sports media business 365scores for a consideration of $150 million and contingent payments totaling up to $10 million.

By integrating 365scores into its portfolio, Entain will incorporate the company’s scores and sports information services, editorial and social content, and sports-focused free-to-play (FTP) games into its own wider range of betting and gaming products and offerings.

365Scores becomes the 32nd brand of Entain’s global portfolio, in which it asserted that its new asset will provide "deep expertise in data-driven sports media content," which will complement Entain’s "global and scale and market leading platform capabilities."

"The acquisition unlocks further growth opportunities and supports our global strategic ambitions," Entain outlined in a press release, focusing particularly on the potential of the interactive content as part of the customer experience.

Founded in 2012 by former Israeli Defence Force (IDF) members, Tel Aviv-headquartered 365scores is ranked "amongst the top five scores apps worldwide," according to Entain, with an active user base of 15 million and recording over 50 million downloads according to Google’s PlayStore. 

The company's services currently cover 10 different sports, such as football, basketball, American football, and rugby, offering Real-time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, and Odds.

Over the years, Entain added several betting groups to its portfolio, including five in 2022, when it expanded into Canada, the Netherlands, and other parts of Europe. Entain ventured into Central and Eastern Europe last year with its acquisition of Croatia's SuperSport Group.

The 365scores acquisition is Entain’s second this year, following a buyout of Sportsflare from Tiidal Gaming in March for $13.25 million, enhancing its presence in esports, where it has already built up a foothold throughout the takeover and relaunch of Unikrn.