Crypto casino brand Roobet and its parent company Raw Entertainment announced they will be partnering with superstar rapper Snoop Dogg. This alliance appoints the musician as "Chief Ganjaroo" at Roobet, bringing together "Snoop’s vast global reach and industry expertise with the company’s technology and eye for the crypto frontier."
As a well-established denizen of the metaverse and collector of digital real estate, the partnership represents Snoop’s latest venture into the web3 space. “Turns out, I’ve been a kangaroo this entire time. These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment,” Snoop Dogg stated.
“I’ve been sayin’ Rooooo for a long time now - they bring the ultimate player experience, we share the love of doing new things, and we care about our fans - so together we’re gonna change the game and do it better than it’s ever been done.”
Roobet co-founder Matt Duea added: “Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop's a real visionary. Together, we're going to truly revolutionize the online entertainment experience.”
“Our community means everything to us, and we're committed to providing them with the most exciting and immersive online casino experience out there. With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready!"
THA DOGG IS HOME— Roobet (@Roobet) March 1, 2023
🐕 X 🦘 @snoopdogg x Roobet pic.twitter.com/m9ldBRbHR9
Together, Snoop and Roobet are "reimagining the way the worlds of entertainment and iGaming intersect," the parties said in a statement, combining Snoop's three decades of industry expertise in show business with "Roobet's innovation and passion for pursuing fun on the digital frontier."
"You already know what happens when the Dogg is on it," said Snoop, as this next step in his relationship with Roobet promises "to shake up the industry and bring players a one-of-a-kind gaming experience."
To celebrate the partnership's launch, Roobet and Snoop Dogg are launching a $100,000 cash prize raffle with grand prizes including meet-and-greets, backstage passes to Snoop's shows, welcome offers for new users, and more.
Founded by gamers, Roobet aims “to push the boundaries of what an online casino can be while embracing the values of the next generation of players." This partnership with Snoop Dogg, the crypto casino says, is a "testament to its commitment to delivering best-in-class entertainment experiences and blazing a trail for a new era of digital fun.”