London, Feb. 7-9

Amusnet shares positive assessment of its ICE London participation, noting it "exceeded expectations"

Reading time 1:49 min

iGaming content provider Amusnet Interactive has shared a balance on its participation at ICE London 2023, which was described by the company as "the biggest-ever, beyond any previous record." The supplier also said its showcase "exceeded expectations."

"The tremendous 600 m2 double-deck booth with a spacious bar area and 10 luxurious meeting halls was the largest in scale so far," Amusnet said of its stand at the world-renowned expo. It showcased the company's most iconic titles, including 20 Golden Coins, Hot Deco, Cocktail Rush, Drops of Water, Diamond Plus, and together with the latest releases, Aztec Forest and 40 Bulky Fruits offered entertainment and features' trail to more than 35 000 expo attendees. 

The kinetic light installation "fascinated guests with a unique color motion performance and organically turned Amusnet stand into a gathering spot for social networking," said the company.

To memorize the moments at the stand, a promotional photo activation was executed under the name “Ice to meet you”, giving all visitors the chance to win luxurious expo gifts.

Unprecedented, Amusnet "transferred the Live Casino thrill right on the spot," with its first-ever roulette, specially developed for the international expo. ICE Roulette, featuring the signature Jackpot Cards bonus integration, enabled visitors to bet directly from the stand and observe the game. The product drew a lot of interest as it showed the process “behind the scenes” while delivering the real live casino experience.

At the expo, the company also announced its business news in numerous productive meetings with partners: portfolio update, market expansion, Live Casino new titles, and the development of a Land-Based Casino vertical.

As part of its strategy to deliver a full spectrum of gaming entertainment, Amusnet started the development of its first slot cabinet line. This marks another significant step forward in the company’s growth plan. In line with technologies and gameplay trends, the new vertical official release is planned for 2024 Q1.

The reason behind Amusnet’s succesful performance was the team of more than 180 team members from various divisions within the company who brought their creativity and energy to London in order to both deliver and gain experience, says the firm.

Ivo Georgiev, CEO of Amusnet, commented: “ICE London was not only a great chance to showcase the company’s products and solutions to an international audience, but also an opportunity to meet forward-thinking professionals and really be part of a business community that sets the future of the global iGaming industry.”

This year's ICE London edition was the largest in record with 40 000+ attendees and 650+ exhibitors, occupying 553,975 sq. ft. of net space. The event was held over three days, February 7-9 at the ExCeL London and brought together solution providers and gaming professionals across all key verticals.

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