The Malta Gaming Authority has unveiled a refreshed brand identity at ICE London on Tuesday, debuting a new logo and image.
The logo fuses together visual references to the letter "M" and a play button, "simultaneously reflecting the gaming industry and the constant drive for progression and innovation," the regulator explained.
The MGA's website has also been revamped, with a sleeker UX design and an improved user interface that provides easy navigation for users seeking information about MGA's work, as well as on how to obtain and maintain an MGA license.
"The brand refresh reflects the values of competence, excellence and innovation that lie at the heart of the Authority," the regulator stated.
MGA CEO Carl Brincat said: “We are wholly committed to living up to these values, in our pursuit of retaining Malta’s position as the home of choice for operators of good will, whilst ensuring an ever-safer environment for our licensees’ players."
"It is no coincidence that the refreshed brand has been revealed at ICE London. The MGA is ever-present, ever-evolving, and always open to listening to the industry. Expos such as ICE London provide us with the opportunity to meet with stakeholders, near, far, and new," Brincat added.