Performance optimizer

Sportradar launches new AI-led solution Insight Tech Services for sportsbook operators

Paolo Personeni, Managing Director of Managed Betting Services at Sportradar.
Reading time 1:44 min

Sports technology company Sportradar has announced the launch of Insight Tech Services, a suite of standalone artificial intelligence-led solutions for in-house use by sportsbook operators to optimize the performance of their trading, risk management and marketing functions. 

Insight Tech Services is a complement to Sportradar’s Managed Trading Services (MTS), allowing the sports technology company to support "all sportsbook operators in the marketplace, regardless of their operational preference."

"Sportradar's innovative use of AI allows operators to achieve a deeper understanding of their business and their customers, along with the tools they need to drive operational efficiencies across trading, risk management and marketing," said the company in a statement.

  • Trading: Generates tailored betting odds, more accurate prices, and bespoke betting markets to increase sportsbook margins and enhance customer experience
  • Risk Management: Processes an enhanced level of betting ticket information enabling operators to examine the risk associated with a specific player account, bet or sports event, limiting the financial exposure of a sportsbook operator.
  • Marketing: Automated player categorising allows operators to personalise the sports betting experience for its customers.

Paolo Personeni, Managing Director Managed Betting Services at Sportradar, commented: “In the hyper-competitive betting market, sportsbook operators are under pressure to improve performance and engage more deeply with their customers.”

By combining Sportradar's market-leading artificial intelligence and impressive depth of betting industry data, Insight Tech Services provides operators with the tools they need to manage an efficient sportsbook in-house and directly engage with bettors, delivering a service that's tailored to the interests and preferences of individual customers,” he concluded. 

Insight Tech Services is the latest AI-driven solution launched by Sportradar, as the sports technology company "continues to use the latest in artificial intelligence and machine learning technologies to engineer the innovative products and services that address the business needs of its clients."

As it launches new solutions, the company also eyes geographical expansion. Sportradar recently announced it received a Temporary Sports Wager Vendor License for Massachusetts, granted by the Massachusetts Gaming Commission. Legal, in-person sports betting in the Bay State launched on January 31.

Sportradar now holds 44 licenses, or equivalent, in North America across US states, territories, tribes, and Canada. The company offers services to a wide range of clients operating within these jurisdictions, 'advancing transparency and integrity, and delivering accurate sports data to sanctioned sports betting and gaming agencies,' the company stated.

The company will also be exhibiting its products at the 2023 ICE London Showcase, which will take place February 7-9 at ExCeL London. Ahead of the meeting, Yogonet held an exclusive interview with Mateo Lenoble, Sales Director of LATAM. You can read it here.

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