Organizers for iGB Affiliate London, which will take place at ExCeL London on February 8-11, announced the event is enjoying "an unprecedented level of support" from the industry with exhibitor and sponsor revenues tracking 36% ahead of the 2022 event, and 34% up on 2020, which was the last edition held before the pandemic hit.
Naomi Barton, Portfolio Director responsible for delivering iGB Affiliate London, believes the level of sponsorship support received from brands including Chilli Partners, BetFred, WPN Affiliates, ComeOn Connect, Buffalo Partners, 888/William Hill and BC.Game underlines the level of confidence that's being invested in the show.
"I am delighted to say that every metric that we use to gauge the health of the exhibition are in positive territory. The show is the biggest on record occupying nearly 12,000 sqm of floor space, pre-registration is running ahead of last year, we have a record number of exhibitors including 31 who will be making their debut appearance and we have secured new levels of sponsorship," she stated.
For Barton, these metrics serve to underline the fact that iGB Affiliate London "is viewed as being the flagship event for our stakeholders" and their "not to be missed'" business appointment of the year.
Maria Skipetrov, Head of PR at DUXGroup, whose Chilli Partners brand are Diamond Sponsors, explained their support: "With iGB Affiliate being such an integral part of the networking and developmental processes within the iGaming industry, it made sense to add some significant input towards this conference. It is considered the biggest gaming affiliate marketing event in the world and is definitely the place to be when growing your brand."
Considering the worldwide upheavals following 2020, Skipetrov said the brand hopes to grow and "make unforgettable connections whilst taking on valuable information to stay on top of the ever-evolving iGaming sphere."
"Having the opportunity to meet so many other affiliates, advertisers, and more creates a sense of community, making connections aimed at developing businesses, techniques, and relationships. It's clear that iGB Affiliate has grown into a leader when it comes to all things iGaming,” she concluded.
Last month, it was announced that 31 brands from 18 nations will be making their debut appearance on the show floor.
The iGB Affiliate London newcomers 'reflect the international credentials of the show,' said Clarion Gaming, representing a total of 18 nations comprising Malta (4 first-time exhibitors), the UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia, and Portugal.