Interview with Rossi McKee, VP

"The paramount of CT Gaming's ICE London presentation will be the revealing of a brand new multigame innovation"

Rossi McKee, CT Gaming's Vice President.
2023-01-23
Reading time 3:35 min

A new year has kicked off and gaming operators around the world have high expectations for the 12 months ahead. Before ICE London starts, set to take place on February 7-9 at ExCel London, CT Gaming's Vice President Rossi McKee spoke with Yogonet about the company's expectations for the renowned event.

Moreover, speaking of the company's plans for the year ahead, she said that "expanding the company's market reach as well as finding new potential clients" are two key business objectives for CT Gaming.

What will be the main novelties that CT Gaming will present and focus on at ICE London this year? Will you be presenting any new products, game concepts, or mechanics?

This year's focus is on innovations and upgrading our well-known products based on operators' and consumer needs and preferences following the casino market pulse. Building on previous successes, but with new maths models and mechanics, we will deliver more advanced game packages in synch with the ever-evolving demands for engaging gaming entertainment.

One of our main products on which our team will put the spotlight on displaying at ICE will be the progressive Diamond Tree Jackpot and the latest multigame Diamond Tree 20 Games, which contains 20 popular games linked to the progressive 3-level jackpot.

Another innovation that will be part of the vast product line of CT Gaming is the Next slot machine that will present all multigames featuring the Diamond Tree Jackpot – Diamond Tree 20 Games, the Diamond King series, which also have excellent performance among the operators, and Mega Jack 2021.

The updated CT Gaming's Casino Management System, which was chosen for a finalist in the Best CMS/Software Product category at the European Casino Awards 2023, will be at the center stage with its newly added functionalities.

These include new functionality in the multicurrency system, which allows the use of different currencies in players' wallets; a new jackpot explicitly developed for live game tables; a new interactive bonus wheel for the loyal players; second Happy Hour promotion; customized reports according to the client's requirements; a new module for sending notifications by email, sms, etc.

And the paramount of our presentation will be the revealing of a brand new multigame innovation that will be available later during the year.

What are the company’s key goals and expectations for the event, and main target markets? How will you capitalize on the presence of the different stakeholders attending such an important event?

Expanding the company's market reach as well as finding new potential clients are key business objectives. ICE London is one of the largest trade shows in the gaming industry and having a presence as a leading manufacturer and gaming solutions provider in the land-based casino industry is important.

We have seen the success of CT Gaming’s Diamond King multi-game with installations in several jurisdictions. Could you share some updates on this matter, initial feedback, and performance? Are there more installations in new jurisdictions planned for the near future?

The Diamond King series featuring the innovative progressive Jackpot concept Diamond Tree was a huge success with operators and quickly became a customer favorite. Diamond King game packs rapidly became the best-selling and preferred product by the players, and this year alone, we managed to place over 2000 installations both in Bulgaria and worldwide.

This successful expansion of the multigame series resulted in the creation of a new multigame based on the progressive jackpot concept – the Diamond Tree 20 Games, which features the most preferred and well-known games released over the years and brand new titles developed especially for the new package.

What should we expect from CT Gaming in 2023? Are there any new plans or announcements you could share with us?

This year, we will continue to strive for innovation and high-tech developments, as well as plenty of new installations. We intend to launch a brand new multigame with a strong 3-level jackpot theme, visuals, and sound, awarding multiple progressives and bonus values at once, providing players with a unique experience.

Apart from that, taking a broader perspective of our business goals, the regions that will be given priority for further development are Europe, particularly the Eastern part of the continent, the Georgian market, Northern Cyprus, also Latin America.

In Peru, we intend to introduce the new line of Next cabinets in the second quarter of this year. Naturally, we will continue to strengthen our position in Latin America, a traditionally strong market, by introducing new exciting products there for specific jurisdictions such as Chile.

We expect to be debuting with the Casino management system in Latin America this year and reiterate both the significance of our multigames and jackpots as well as our position among the industry leaders.

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