Clarion Gaming, the owner of ICE London, has announced that the 2023 edition of the show, to be held February 7 - 9, will be “the biggest on record” occupying 51,466 square meters (sqm) of net space, exceeding the previous high of 49,690 sqm set in 2020. In total, ICE will occupy 41 halls of ExCeL London with sister show iGB Affiliate London occupying the remaining three halls.
Stuart Hunter, Managing Director of Clarion Gaming, stated: “ICE London and its sister show iGB Affiliate London will be occupying the entirety of ExCeL. That means all of the North and South side exhibition halls, every meeting room and all of the International Conference Centre at ExCeL which will host ICE VOX, the World Regulatory Briefing and the International Casino Conference. In very simple terms there’s not a square mm of space left.”
He added: “Whilst ICE London 2022 was a tremendous success the fact remains that nothing compares with the return of a full-scale edition of ICE featuring all of the major supplier brands to the land-based sector. Having ExCeL bursting with the creativity and the energy which drives the international gaming industry is a fantastic prospect. A full-size, dynamic ICE on its traditional dates is something that all sectors of the industry are looking forward to.”
As well as providing a place for major brands to exhibit their latest novelties, Clarion Gaming’s Pitch ICE programme is set to offer up to 14 start-ups the opportunity to showcase their solutions and approaches in front of investors and visitors attending the expo. “Successful companies secure a free-of-charge pod on the Pitch ICE Pavilion for the duration of the show and the opportunity to take to the ICE stage and pitch to potential investors,” notes Clarion.
ICE visitors will also have access to the Consumer Protection Zone, the ICE Esports Arena, the International Casino Conference, World Regulatory Briefing, the ICE VOX Masterclass programme and the High Street Hub, a new show floor feature developed in partnership with the Gambling Business Group dedicated to licensed street gaming, which was unveiled earlier this month.
“ICE is vital to the global business more so because the industry has waited for 3-years for its return: as a consequence, the eyes of the gaming world will be focussed on what many industry commentators are now referring to as World Gaming Week, a description based on the volume and variety of high-level meetings, sector leading conferences, content masterclasses and networking that takes place over the period that the global industry meets and comes together in London,” concluded Hunter.