Brazilian online gaming operator Pixbet to sponsor soccer club Corinthians

Brazilian online gambling operator Pixbet has inked a deal to become the new main shirt sponsor of soccer club Sport Club Corinthians Paulista, which plays in the country’s top flight, the Campeonato Brasileiro Série A. The latest partnership will run for a minimum of three years.

The bond includes, in addition to inserting the brand on the men's soccer team's uniform, unique promotions and offers, digital content, technological activations, marketing actions, and exclusive experiences for fans. The deal was announced through an advertisement in Times Square, one of the most iconic tourist spots in the world.

Corinthians 🤝 Pixbet

Pode apostar que essa parceria vai ser um sucesso, Fiel! #VaiCorinthians pic.twitter.com/TnH5lH1zD0

— Corinthians (@Corinthians) December 8, 2022

Ernildo Júnior, partner and co-founder of Pixbet, said: "Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach."

For his part, Tadeu Dantas, Pixbet partner, added: "The partnership with Corinthians will greatly increase the brand’s exposure and take Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners."

It is worth noting that the brand of the bookmaker will appear on the shoulder blade of the "alvinegra" shirt. In 2023, Corinthians will take the Pixbet logo to pitches across South America, as the club will compete in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.

Meanwhile, Duilio Monteiro Alves, the President of Corinthians, commented: "We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners." 

"There is a lot of news and good things out there. I have no doubt that fans will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch", he concluded.

It is worth noting that the brand of the bookmaker will appear on the shoulder blade of the alvinegra shirt. In 2023, Corinthians will take the Pixbet logo to pitches across South America, as the club will compete in the Libertadores of America, the Copa do Brasil, and the Campeonato Paulista.