Play'n GO expands its US footprint through Michigan launch with BetMGM

Gaming entertainment supplier Play’n GO announced Monday it has further expanded its footprint in North America through the launch of its portfolio of titles in the state of Michigan, available via BetMGM. Players will now be able to access titles such as holiday season-themed Xmas Joker, as well as popular slots like Rich Wilde and the Book of Dead, Rich Wilde and the Tome of Madness, Crystal Sun and more. 

“The rapid expansion into North America underlines Play’n GO’s commitment to growth in the region, which has been backed up by a number of key US-based hires,” the company wrote in a press release. The firm also launched in New Jersey in October through BetMGM.

Magnus Olsson, Chief Commercial Officer at Play'n GO, commented on the launch: "We believe strongly that the future of the industry will be in regulated spaces, and so it's with considerable pride that we are able to bring our content today to one of the first states in the US to really grasp the regulated iGaming opportunity – Michigan.”

"As states like Michigan, New Jersey and others have shown, there is considerable demand from players for safely and responsibly organized iGaming entertainment opportunities. I'm sure we'll see more states introduce regulated iGaming over the coming 12–24 months, and I know that Play'n GO is exceptionally well positioned to thrive in the USA,” he added.

Olsson further said launching in Michigan with BetMGM is "another fantastic step forward" in their partnership, and noted the team enjoys "nothing more" than working closely with partners "to help them achieve their business goals using our content and expertise."

Play'n GO is on track to release more than 50 online slot titles this year and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey and Michigan in North America.

Earlier this month, the company announced the release of a new iteration of its Greek Mythology saga called Athena Ascending, a sequel to the operator's 2020 title Rise of Athena.