Slots, live casino & virtual sports

Pragmatic Play expands Brazil presence through new content deal with JK BET

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iGaming content provider Pragmatic Play announced Tuesday it has extended its reach in Brazil after taking its slots, live casino and virtual sports verticals live with operator JK BET.

The deal sees players of the brand gain access to the supplier's slots portfolio of content, including recent titles such as Sword of Ares and Big Bass – Keeping it Reel, as well as player favorites including Sugar Rush and Gates of Olympus. Additionally, players will gain access to a diverse collection of Live Casino titles, including staples Sweet Bonanza CandyLand and Mega Wheel.

Virtual Sports content completes the provision with titles such as Force 1, as well as football, horse, and greyhound racing set to make their way to the operator’s player base, with the gamesproviding "detailed 3D renderings of a range of popular sports and a wide range of betting markets."

Victor Arias

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: "It is fantastic to be able to welcome JK BET to our family of valued partners; its platform is another that will prove valuable in enhancing our profile in what is an important market for us."

Caio Felipe, CEO at JK BET, added: "Pragmatic Play's content offering is as comprehensive as it is high quality and being able to secure three verticals at once is a great business for us. The addition of this huge range of new games will be incredible news for our players and our brand."

The company said that the Brazilian market continues to provide "significant commercial opportunities" for the company as does the wider Latin American region, and the JK BET agreement is one of several to have been recently announced. 

South American expansion plans also include Argentina, where the company recently completed another deal. Last week, the content supplier announced it has signed an agreement to take its slots and virtual sports verticals live with bplay in Entre Rios province.

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