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Slotegrator adds affiliate software provider Alanbase to its Partnergrator solution

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iGaming solutions provider and aggregator Slotegrator has signed a new partnership deal with Alanbase, thus making the affiliate program software developer part of its Partnergrator solution.

Partnergrator is a business intelligence solution that helps online casino and sportsbook operators track and manage their marketing activity by establishing affiliate programs and providing real-time data and analysis.

Slotegrator describes Alanbase as offering user-friendly programs with simple and clear statistics and analytics about events and traffic, granting the ability to set goals and track achievements, and the creation of promo codes. 

"The intuitive back office enables operators to segment and manages affiliate campaigns, set promotions, and create banners under a unified protocol. On one platform, the user gets the double bonus of integrated solutions and features from Slotegrator and Alanbase," the company noted.

Dmytro Kryvorchuk, sales team lead at Slotegrator, commented: "Our partnership with affiliate software provider Alanbase is an excellent collaboration. The developer offers easy-to-use software with simple and clear statistics tables and analytics about all events and traffic. There are also special features for goal setting and achievement tracking, as well as the ability to create promo codes".

Slotegrator's partner network currently stands at over 100 companies. In a press release, the company explained that the key objective of these partnerships is to "introduce clients to the latest gambling products and software, allowing partners to take advantage of growth opportunities by attracting new audiences in a short period of time."

"Affiliate programs are one of the most important marketing tools in the iGaming industry, as well as an effective way of positioning. Given the high level of advertising restrictions in many markets, affiliate programs are often the best or even only option for online casino or sportsbook brands to reach new audiences," the company concluded.

Earlier this week, the company released a summary of what the gambling industry's main trends in 2023 will be, as it keeps growing. "In the next 5 years, we will see 2 main trends. The first will be casinos in the metaverse. There are already prerequisites for this: some companies are already renting space for this solution," emphasized Kryvorchuk. "The second trend is VR products, which are already of great interest in the gambling industry". 

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