Gaming technology company Golden Matrix Group announced Monday it will launch a licensed proprietary B2C online casino in Mexico on November 1, called MEXPLAY.
The platform will feature "an extensive number of table games and slots," as well as a sportsbook, and will offer tournament competition prizes similar to those offered by the company’s RKings subsidiary in Great Britain, a press release explains.
The content will be available in both Spanish and English. According to the company, the launching of MEXPLAY fulfills the first objective of GMGI’s strategy to expand its B2C business in Latin America.
$GMGI - Golden Matrix To Launch Online Casino in Mexico on November 1sthttps://t.co/TudlpcKgaP pic.twitter.com/NX2pNxuYtM— Golden Matrix Group (@GMGI_Official) October 24, 2022
In a press release, Golden Matrix CEO Brian Goodman said: "This represents the next major step by our company to expand its B2C footprint. The recently acquired B2C operations of RKings now account for over 50% of our revenues and over 50% of our profits; similarly, we now expect important contributions to revenue and profit growth from our operations in Mexico."
"While MEXPLAY offers many traditional and popular online casino games and a sportsbook, it also incorporates the added excitement of the tournament business, which is unique to Mexican gaming and should attract considerable player interest and participation,” he added.