As reported by the organizers of ICE London on Monday, the event is set to showcase some of the world’s best female FIFA players with an all-women team from the Shesports Cup franchise scheduled to compete at the ICE Esports Arena. The team will take on ICE visitors who can challenge them to a game at the arena.
Shesports Cup co-founder George Woffenden stated in a press release that the team is eager to take part in such an influential event: “We are delighted to be invited to be part of the ICE exhibition in February and play in front of such an international audience of industry decision-makers. ICE will be our fifth live broadcast and it’s all geared up to be a really exciting few days of competition."
The Shesports Cup exists to help provide an opportunity to showcase women in esports. According to Woffenden, the purpose of the Cup goes beyond just promoting female players, but also includes those behind the scenes.
“Co-founder Rachel Stringer had been working in FIFA esports for a number of years and from very early on was aware of the lack of women so decided to do something positive by creating a women’s-only esports series,” Woffenden noted.
“The aim remains to inspire more female players but also create opportunities for women working in production, photography and social media by bringing tournaments to the world,” he added, and pointed out that women looking to get into esports need to be given a pathway, “which means having tournaments to participate in and regular interaction with others in order to progress.”
Woffenden also considered FIFA to make sense as a game to showcase as it is accessible to those who may not be regular esports followers. It also has the most current female professionals and aspiring professionals, the Cup co-founder noted, and added that EA Sports recognized the Cup’s vision and helped ensure tournaments are structured and broadcast "to the best possible standards."
“We also enjoy a great relationship with Twitch who help us to host and celebrate our broadcasts on their channels,” Woffenden stated, remarking that the team would also look to seize opportunities to showcase other popular esports titles.
“We would love discussions with Activision, Fortnite, Ubisoft, League of Legends, and any others who would like to run an all-female tournament or series to further inspire more female participants in gaming and esports,” he concluded.